Tono de Marca

aspirational, empowering, and chic

Valores de Marca

• •Empowerment
• •Quality and Craftsmanship
• •Modern Elegance
• •Customer-Centricity
• •Sustainability & Ethics

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the core elements of the badrella tone: Aspirational, Empowering, Chic. List "on-brand" words (e.g., empower, elevate, chic, statement, timeless, curves) and "off-brand" words (e.g., cheap, cute, basic). This ensures anyone writing for the brand uses a consistent voice.
• •Lead with "The Feeling": Start copy by focusing on the feeling the garment evokes (confidence, empowerment, elegance) rather than just its features. The features (material, fit) should then be used to support how the garment delivers that feeling.
• •Use the Founder's Story: Weave the narrative of Imogen Gray and the brand's Swiss-inspired, ethical origins into About pages, emails, and occasional social posts. This adds a layer of authenticity and helps differentiate the brand from generic fast-fashion competitors.
• •Maintain the "Community" Vernacular: Continue using terms like "babes" and "happy customers" to foster a sense of belonging and community. This friendly, direct address makes the aspirational branding feel more accessible.
• •Audit and Align All Touchpoints: Regularly review all customer-facing text aspects, from the website and product descriptions to automated emails (order confirmations, shipping notifications) and customer service macros. Ensure every word aligns with the established chic and empowering tone. An order tracking page can be more than functional; it can be an extension of the brand experience.

Percepción Social

The social perception is largely positive regarding individual products, with customers praising flattering fit and appearance, especially for dresses and bodysuits. Many user-generated videos on platforms like TikTok showcase satisfaction with style and material quality. However, the brand lacks an official, active social media presence, leading to a fragmented perception based primarily on product experience rather than brand narrative. There are also some concerns about legitimacy, indicated by search queries like "is badrella legit," suggesting a need to build more trust and authority beyond product quality.

Ejemplos de Copy

• •Why fit in when you were born to stand out? Our Naomi Satin Dress isn't just a piece of clothing, it's a mood. Own the room. #Badrella #EmpoweredFashion #StatementPiece
• •Inside: Your new favorite outfit is waiting.
• •Style That Speaks. Confidence That Shines. Discover the latest collection.
• •The ultimate foundation for any power outfit. Our Snatching Zipper Bodysuit is crafted from premium, body-hugging fabric designed to smooth and celebrate your curves. Effortlessly chic and endlessly versatile, it es the secret weapon your wardrobe has been missing.
• •Tired of trends that don't last? At badrella, we blend timeless elegance with modern chic to create pieces you'll love for years. Experience fashion that empowers. Shop now for 15% off your first order.