Brand Tone

Authentic & Traditional, Inviting & Welcoming, Nature-Oriented & Healthy, High-Quality & Refined, Friendly & Community-Focused

Brand Values

• •Nature & Environment
• •Health & Wellbeing
• •Tradition & Heritage
• •Quality & Authenticity
• •Community & Hospitality
• •Sustainability

Best Practices

• •Showcase the alpine landscape and town views in visuals.
• •Emphasize the wellness and health aspects of Bad Reichenhall.
• •Highlight the quality and authenticity of local products.
• •Promote the town's friendly and community-focused atmosphere.
• •Reinforce the "Made in Germany" quality perception.

Social Perception

A reputable and attractive tourist destination known for wellness, nature, high-quality local products, and a focus on sustainability.

Copy Examples

• •Take a piece of Bad Reichenhall home with our authentic local products.
• •Experience the refreshing alpine air and natural beauty of Bad Reichenhall.
• •Discover the healing properties of our salt and alpine sole products.
• •Enjoy a relaxing getaway in our charming Alpine town.
• •Support local businesses and experience the warmth of our community.