Brand Tone

The predominant tone of BAD IDEAS ONLY is humorous, authentic, and community-centric. It's highly informal, leveraging slang and inside jokes common within the car modification culture. The voice is self-deprecating and relatable, openly sharing both the successes and failures of their projects. This creates a strong sense of camaraderie and trust with their audience. The content is passionate and energetic. While humorous, the brand also adopts an educational tone in longer-form content.

Brand Values

• •Authenticity
• •Community
• •Passion
• •Fearlessness/Experimentation
• •Humor

Best Practices

• •Embrace the Irony: Always lean into the "bad ideas" concept as a positive. The humor comes from the self-aware acknowledgment that the ideas are extreme, not from genuine incompetence.
• •Use Community Insider Language: Incorporate slang and terminology that resonates with the car modification scene. This shows you're a part of the community, not just selling to it.
• •Show, Don't Just Tell: Document the process, including the struggles. The audience connects with the authentic journey, not just a polished final product.
• •Foster a Two-Way Conversation: Actively engage with comments and user content. Ask questions in your copy, and feature customer projects. This reinforces the brand's community value.
• •Maintain a Consistent Voice Across Platforms: While the format changes (e.g., short-form video on TikTok, detailed blog posts), the core personalityhumorous, authentic, and passionateshould remain the same.

Social Perception

The public and customer perception of BAD IDEAS ONLY is overwhelmingly positive within its target niche. They are seen as a genuine and relatable voice in the automotive community. Customers and followers appreciate their transparency and the high level of engagement on social media. The brand is perceived not just as a retailer, but as fellow enthusiasts who are actively participating in the culture they sell to. The term "bad ideas" is understood as a positive and aspirational concept within this context, signifying creativity and a willingness to innovate.

Copy Examples

• •Your stock shifter called. It said it's having an existential crisis. Time for an upgrade that feels less like stirring a soup and more like a precise 'bad idea'. Our new short shifter kits are here. You know what to do.
• •For Ideas That Are Probably Terrible. And Definitely Worth It. Shop Now.
• •Step 1: Have a 'brilliant' idea. Step 2: Underestimate the time it'll take. Step 3: Question all your life choices. Step 4: Perfect fit. BAD IDEAS ONLY. The best kinds of ideas.
• •Your weekend plans just got worse (in a good way).
• •BAD IDEAS ONLY started in a garage, fueled by questionable decisions and a love for cars that your mechanic warns you about. We believe the best mods are the ones that make you a little nervous. We're here to supply the parts for your next brilliant, bad idea.