Brand Tone

calm, reassuring, and practical

Brand Values

• •Accessibility
• •Relaxation and Well-being
• •Practicality and Convenience
• •Versatility

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of only describing the tub's features, focus on the benefit ("big enough to let you fully immerse yourself and let the day's stress float away").
• •Use Soothing and Evocative Language: Incorporate words like "unwind," "relax," "soothing," "sanctuary," "calm," and "escape" to consistently reinforce the brand's core promise of relaxation.
• •Maintain a Reassuring and Simple Tone: Avoid overly technical jargon. The copy should feel like a helpful friend suggesting a simple, effective solution. Keep sentences clear and direct, mirroring the product's ease of use.
• •Speak Directly to the Problem: Acknowledge the customer's pain point—the lack of a bathtub in a small living space. Use empathetic language like "Dreaming of a bath?" or "We get it, small bathrooms can be frustrating." This builds a direct connection with the target audience.
• •Let Customer Stories Reinforce the Message: Continue to use testimonials, but frame them within the brand's tone. For example, introduce a review with: "Here’s how Maria in Stockholm created her own evening ritual." This validates the brand promise through real-world experience.

Social Perception

The perception of Badhink.se is that of a specialized, niche retailer offering a successful solution to a specific problem (lack of a bathtub). The brand is not widely known, but the product is discussed in forums as a practical answer for apartment dwellers. Customer reviews on the site lend credibility, leading to an overall positive perception among its target audience.

Copy Examples

• •Your Personal Spa, Now Available in Any Bathroom. Unwind and relax, no renovation required.
• •Remember the feeling of sinking into a warm, soothing bath? Now, that moment is yours to have, anytime. Our portable bath brings the ultimate relaxation experience to you, transforming your small bathroom into a private sanctuary. End your day with a deep sigh of relief.
• •Long day? You deserve this. Our portable tub fits right in your shower, giving you the gift of a real bath. Tap to discover your new favorite way to unwind.
• •Subject: Your moment of peace is waiting. We noticed you were dreaming of a better way to relax. The Badhink portable tub is the simple solution to bringing that spa-like calm into your home. Easy to set up, easy to store, and perfect for that well-deserved soak. Are you ready to transform your bathroom?
• •No tub? No problem. Badhink.se offers the freedom to enjoy a luxurious bath, even in the most compact spaces. Our portable bathtubs are designed for modern living, providing a convenient and comfortable escape whenever you need it. Discover the simple joy of bathing again.