Brand Tone

Bold, confident, unapologetically sexy, empowering, casual, direct, and rebellious.

Brand Values

• •Self-Expression and Individuality
• •Confidence and Empowerment
• •Quality and Uniqueness

Best Practices

• •Embrace Bold and Confident Language: Use strong, empowering words that reflect the brand's core values. Avoid passive or hesitant language.
• •Speak Directly to Your "Bad Babe": Address your target audience in a familiar and relatable way. Use "you" and "your" to create a direct connection.
• •Highlight Uniqueness and Exclusivity: Consistently mention that the swimwear is "limited edition," "handmade," and "reversible" to reinforce the value of individuality.
• •Keep it Real and Authentic: Draw from the brand's origin story. Share the founder's passion and the "why" behind the brand to build a genuine connection with customers.
• •Let the Products Do the Talking: Use descriptive and evocative product names and descriptions that align with the bold and sexy tone of the brand.

Social Perception

Perceived as a high-quality swimwear brand with a unique and appealing aesthetic, praised for excellent quality, fit, and distinctive designs, and seen as a go-to for flattering bikinis.

Copy Examples

• •Don't just follow the trend. Be the trend. Our 'Wild Aura' bikini isn't for blending in. It's for standing out. Limited edition, because you're one of a kind. #BadHabitsCo #BikinisForBadBabes
• •For the woman who isn't afraid to be herself. Bold. Confident. Unforgettable. Discover your new favorite bikini.
• •Ready to turn heads? Your new bikini is waiting. Tired of the same old swimwear? We were too. That's why we create limited-edition, handmade bikinis for women who write their own rules. Find a style that's as unique as you are.
• •Unleash your inner rockstar. The 'Lola' tinykini in faux leather is for the days when you're feeling a little dangerous and a lot of sexy. Reversible for when you want to switch up your vibe. Because who said you can only have one look?
• •Life's too short for boring bikinis. At Bad Habits Co., we celebrate confidence, individuality, and a little bit of rebellion. Find the handmade, reversible bikini that tells your story. Shop now and get free shipping on orders over $150.