Brand Tone

Curated & Sophisticated, Artistic & Passionate, Evolving & Fresh, Intimate & Engaging, Knowledgeable & Discerning

Brand Values

• •Commitment to Artists
• •Excellent Design
• •Curation & Distinct Aesthetic
• •Quality & Craftsmanship
• •Evolution & Renewal
• •Community Engagement

Best Practices

• •Embrace the Evolution, Honor the Legacy: Consistently message that Bad Habit Art & Design is a new chapter for a beloved brand (ROOM 68). Acknowledge the history while highlighting the fresh perspectives and offerings (like vintage items).
• •Maintain a Curatorial Voice: Use language that is sophisticated, knowledgeable, and appreciative of art and design. Highlight the 'why' behind a piece – its story, the artist's intent, or its unique qualities.
• •Spotlight Artists and Makers: Continue the practice of foregrounding the creators. Share their stories, processes, and inspirations to build a deeper connection between the products and the audience.
• •Communicate Passion and Engagement: Let the copy reflect a genuine excitement for the art, the design, the artists, and the community. Use an inviting and enthusiastic tone, especially when announcing new arrivals or events.
• •Balance 'New' with 'Unchanged Commitments': While introducing 'new faces, new art, and lots of old (vintage) things,' consistently reiterate the core values that remain: 'commitment to artists, to excellent design, and our excitement about engaging with clients old and new.' This provides reassurance and builds on existing trust.

Social Perception

Established Reputation (as ROOM 68): Perceived as a respected and sophisticated source for contemporary art, unique design objects, and gifts in Provincetown. A destination for those seeking something beyond typical retail offerings. Trusted Curation: Customers likely trust the owners' taste and expertise in discovering and presenting compelling pieces. Anticipation for 'Bad Habit': Regular clients and the local art community will likely be curious and engaged by the rebranding, especially with the promise of new artists and vintage items alongside familiar commitments. Art & Design Destination: The gallery is seen as a significant contributor to Provincetown's vibrant art scene.

Copy Examples

• •New chapter, timeless commitment. ✨ We're thrilled to introduce [Artist's Name] to the Bad Habit family. Discover their unique vision, blending [mention style/medium], exclusively in our Provincetown gallery and online. We've always championed exceptional talent, and this new era is no different. #BadHabitArt #NewCollection #ContemporaryArt #Provincetown #SupportArtists
• •Welcome to Bad Habit Art & Design. Formerly ROOM 68, now a new evolution of curated art, unique design, and vintage treasures. Our commitment to exceptional artists and inspiring objects remains our guiding principle. Explore what's new, cherish what's next.
• •Old Friends, New Habits: Discover What's Evolving at 377 Commercial Street Body Snippet: You knew us as ROOM 68. Now, embrace Bad Habit Art & Design – where our passion for curated art, innovative design, and our vibrant community of artists and clients enters an exciting new chapter. This week, explore [highlight a new product/artist/vintage find]...
• •A Bad Habit worth acquiring. This [Vintage Item Name] tells a story, a whisper from another era, now ready for its next chapter in your home. We're excited to blend these carefully selected vintage treasures with contemporary design, creating a collection that's truly unique. #VintageFinds #BadHabitDesign #CuratedHome
• •Bad Habit Art & Design is born from a legacy of passion. For over a decade as ROOM 68, we've connected discerning collectors with exceptional artists and designers. Now, as Bad Habit, Eric [Portnoy] continues this journey, infusing our Provincetown space with new energy, new art, and captivating vintage finds, all while upholding our unwavering commitment to excellent design and the artists who bring it to life.