Brand Tone

Empowering, Relatable, and Rebellious

Brand Values

• •Accessibility
• •Empathy
• •Individuality
• •Simplicity and Impact

Best Practices

• •Lead with the Founder's Story: Always circle back to the 'why.' Remind the audience that the brand was born from the same frustrations they feel. This builds authenticity and trust.
• •Use 'You' and 'We' Language: Foster a sense of community. Use 'you' to speak directly to the aspiring artist's challenges and goals, and 'we' to position the brand as a supportive partner in their journey.
• •Embrace the 'Rebellious' Edge: Incorporate the 'Bad Grin' attitude in the copy. Use words like 'unapologetically,' 'break the rules,' and 'your style' to reinforce the value of individuality.
• •Prioritize Clarity Over Complexity: The brand promises simplicity. Ensure all copy, from ad headlines to tutorial descriptions, is clear, direct, and free of the confusing jargon the brand was created to fight against.
• •Focus on Empowerment, Not Just Education: The end goal isn't just to teach a skill, but to empower an artist. Frame the benefits around confidence, self-expression, and the freedom to create what they love.

Social Perception

A niche and authoritative, mission-driven educational resource for self-taught anime/manga artists, fostering a community-focused and inclusive environment.

Copy Examples

• •Stop Watching Confusing Tutorials. Learn to Draw Anime Faces the *Simple* Way.
• •11 years of frustration, so you only need 11 minutes. Start learning to draw the anime you love. Be unapologetically you.
• •They say you need art school. We say you need a pencil and the will to be different. Ready to finally improve your skills? #BadGrinArt #LearnToDrawAnime
• •Your character, our attitude. Commissions are now open. Let's create something unapologetically cool together.
• •At Bad Grin, we believe art shouldn't be a secret. We break down the barriers of traditional art education to give you the skills to bring your imagination to life. No confusion. Just creation.