Brand Tone

Bold, confident, unapologetic, direct, and playfully rebellious, aiming to empower customers.

Brand Values

• •Empowerment
• •Boldness
• •Inclusivity
• •Style

Best Practices

• •Embrace the Edge: Use confident and slightly provocative language. Words like "daring," "rebel," "unleash," and "bold" align with the brand's persona.
• •Focus on Empowerment: Frame the narrative around self-confidence and owning one's style. The message should be that wearing the bikinis is a form of self-expression.
• •Maintain a Conversational and Direct Voice: Address the customer directly and use a tone that is both playful and assertive.
• •Leverage User-Generated Content: Encourage customers to share their photos using a specific hashtag. This reinforces the brand's inclusivity and builds a community around the "bad girl" identity.
• •Stay Visually Consistent: The edgy and confident tone should be reflected in all visual branding, from the website design to social media imagery. High-quality, bold photography is crucial.

Social Perception

Seen as a go-to for trendy, sexy swimwear with positive reviews for unique designs. However, the provocative name and style can be polarizing; empowering for some, a negative stereotype for others, sparking debates on women's attire and body image.

Copy Examples

• •Unleash Your Inner Rebel. Shop Bad Girl Bikinis.
• •Our 'Midnight Vixen' bikini isn't for the faint of heart. With its daring cut and bold snakeskin print, this suit is guaranteed to turn heads and break hearts. Are you bad enough to wear it?
• •Confidence is the best accessory. Our bikinis are a close second. #BadGirlBikinis #Unapologetic
• •Your Summer Wardrobe is Begging for This.
• •Tired of playing by the rules? So are we. Bad Girl Bikinis: For the woman who makes her own.