Brand Tone

Friendly and Approachable, Fun and Playful, Creative and Expressive, Appreciative and Community-Oriented

Brand Values

• •Self-Expression & Individuality
• •Quality
• •Creativity & Fun
• •Customer Satisfaction
• •Community & Connection
• •Convenience and Style

Best Practices

• •Embrace Emojis & Enthusiasm: Use emojis strategically to convey fun and friendliness. Don't be afraid of exclamation points to show excitement!
• •Keep it Relatable & Conversational: Write as if you're talking to a friend or a friendly colleague. Avoid overly formal or technical jargon.
• •Highlight the "Fun" in Functional: While the products are practical, always emphasize the joy, personality, and self-expression they bring.
• •Incorporate Humor (Where Appropriate): Lighthearted puns, witty observations, or playful descriptions can resonate well with the target audience.
• •Speak Their Language: Use terms and references that are familiar and engaging to the core audience (e.g., "nurse life," "healthcare heroes," relatable work scenarios).

Social Perception

Highly Positive, Loved by Nurses, Giftable, Responsive and Reliable

Copy Examples

• •Headline for a new collection: "Ditch the Drab, Fab Your Badge! ✨ New Interchangeable Toppers Just Dropped!"
• •Instagram caption: "Saving lives & slaying looks, one cute badge reel at a time! 😉 Which Badge Beauty are you rocking today? #BadgeBeauties #NurseLife #PersonalityPlus"
• •Product description snippet: "Warning: May cause serious badge envy. Our 'Sassy Sparkle' topper is here to add a little extra fabulous to your workday. Because who said professional can't be playful?"
• •Email subject line: "Your Shift Called, It Wants More Sparkle! ✨"
• •About Us page excerpt: "Born from a new nurse's desire to jazz up those standard-issue scrubs, Badge Beauties is all about injecting a dose of YOU into your daily grind. We believe your badge should be as unique as your awesome skills!"