Tono de Marca

Aspirational, empowering, expert, luxurious, confident, celebratory, and community-oriented.

Valores de Marca

• •Empowerment
• •Quality
• •Inclusivity and Diversity
• •Innovation
• •Exceptional Customer Service

Mejores Prácticas

• •Lead with Empowerment: All copy should aim to uplift and inspire confidence in the target audience. Use strong, positive language that focuses on the feeling and transformation the product/service provides.
• •Emphasize Quality and Luxury: Use descriptive words that convey the premium nature of the products, such as "luxurious," "high-quality," "hand-crafted," and "premium." This reinforces the brand's commitment to excellence.
• •Maintain an Expert but Approachable Voice: Share knowledge and tips through tutorials and "Hair Diary" entries. This positions the brand as an authority while also being a helpful resource for customers.
• •Foster Community: Actively engage with followers, feature client testimonials, and use inclusive language like "we" and "our community" to build a sense of belonging.
• •Stay Visually Consistent: Ensure that the high-quality, luxurious aesthetic of the photos and videos is matched by equally polished and professional written content across all platforms. The visual and written identity should be seamless.

Percepción Social

A premium, trustworthy, and expert brand in the hair extension and wig market, seen as specialists providing transformative and confidence-boosting experiences. Perceived as being at the forefront of hair trends and techniques, fostering a loyal following.

Ejemplos de Copy

• •Introducing the 'Aura' Collection. More than just hair, it's a feeling. Hand-selected, ethically sourced, and designed to move with you. Elevate your look and embrace your inner light. Discover the Aura Collection today.
• •Your dream hair is waiting. This month, invest in yourself with 15% off all our Virgin Bodywave bundles. Experience the BADDIBEEYHAIR difference and step into your most confident self. Book your transformation.
• •Confidence looks gorgeous on you. ✨ Another stunning transformation featuring our classic sew-in. We're not just styling hair; we're building a community of empowered women. Tag a friend who inspires you!
• •Want that flawless, straight-out-of-the-salon look? Here’s our secret to the perfect silk press at home using our Heat Shield Mist. Protect your investment. Shine on. #Baddibeeyhair #HairTutorial #SilkPress
• •On your special day, you deserve nothing less than perfection. Our bespoke bridal hair services are designed to bring your vision to life, ensuring you walk down the aisle feeling radiant and confident. Let us be a part of your forever.