Brand Tone

Confident, Authoritative, Enthusiastic, Passionate, Aspirational, Edgy, Direct, Quality-Focused, Helpful, and Supportive

Brand Values

• •Quality and Craftsmanship
• •Innovation and Design
• •Customer Satisfaction
• •Individuality and Transformation
• •Passion for Motorcycle Culture

Best Practices

• •Speak the Bagger Language: Use terminology and address pain points/aspirations familiar to Harley touring and custom bagger enthusiasts. Maintain an air of confidence and expertise.
• •Embrace the "Bad": Lean into the edgy, confident, and slightly rebellious attitude the name suggests, but always back it up with professionalism and quality. It’s about a "badass" bike, not bad service.
• •Visual Storytelling is Key: Continue to use high-quality, striking visuals of completed bikes. The transformations sell the dream. On platforms like TikTok, keep it dynamic and engaging.
• •Highlight American-Made Quality & Transformation: Consistently reinforce the US-made aspect and the superior craftsmanship. Emphasize how the parts transform a standard bike into a custom masterpiece.
• •Be Direct, Authentic, and Supportive: Provide clear, no-nonsense information about products. Be responsive and helpful in communications, reinforcing the expert, yet approachable, nature of the brand.

Social Perception

Premium Brand, Trendsetters, Reliable, "Cool" and "Badass", Expert Resource

Copy Examples

• •Headline: UNLEASH THE BEAST. Body: Stock is boring. Your ride craves distinction. Bad Dad’s American-made custom parts forge Harley-Davidsons into legends. Build yours.
• •Social Media Post: Don't just follow the pack. Lead it. Our latest [New Product Name] delivers the aggressive stance and flawless finish your bagger deserves. Swipe to see the transformation. #BadDadCustoms #HarleyDavidson #BaggerParts
• •Product Description Snippet (for a fender): Precision-injected for a perfect fit and finished to show-quality standards, our [Fender Name] is the ultimate statement piece. Engineered in the USA to make your bike undeniably Bad Dad.
• •Email Subject Line: Your Dream Build Starts Now. Inside: Bad Dad's Newest Custom Parts.
• •Ad Slogan: Bad Dad: Crafting Dominance. One Custom Part at a Time.