Brand Tone

Edgy & Rebellious, Confident & Bold, Authentic & Community-Focused, Informal & Direct, Slightly Provocative/Playful

Brand Values

• •Individuality & Self-Expression
• •Authenticity
• •Community
• •Quality within Niche
• •Passion for Alternative Subcultures

Best Practices

• •Develop a Brand Voice and Tone Guide: Clearly document the brand's personality, an essential step for any brand. This should include preferred vocabulary (and words to avoid), sentence structure, and examples of on-brand and off-brand copy for different scenarios. This ensures everyone creating content is aligned.
• •Know Your Audience Deeply: Understand their slang, their values, and what resonates with them. The language should feel natural and authentic to the alternative subcultures Bad Influence targets.
• •Prioritize Authenticity: Avoid corporate jargon or overly polished language that might alienate the target demographic. User-generated content and direct, honest communication reinforce this.
• •Be Consistent Across All Channels: While the tone might adapt slightly for different platforms (e.g., Instagram vs. email), the core brand personality (edgy, confident, authentic) should always shine through.
• •Review and Iterate: Regularly review all brand copy to ensure it still aligns with the brand's values and resonates with the audience. Solicit feedback from the community if appropriate.

Social Perception

Positive within their Niche, Limited Mainstream Awareness/Potential for Confusion, Seen as Fashionable and Statement-Making, Trustworthy for their Target Audience

Copy Examples

• •Instagram Post (New T-shirt Drop): Forge your own path. Our new [T-Shirt Name] tee just dropped. Wear it loud. #BadInfluenceGoodClothes #Streetwear #AltFashion
• •Product Description (Hoodie): Built for the bold. This isn't just a hoodie; it's a statement. Heavyweight cotton, iconic design. Stay true. Be a Bad Influence.
• •Email Subject Line (Sale): Good Clothes, Bad Prices. Your Next Look Awaits.
• •Website Banner (Homepage): We Don't Follow Trends. We Define Them. Welcome to Bad Influence.
• •Instagram Story (User-Generated Content Feature): You guys are the REAL Bad Influencers 🔥 Keep tagging us in your killer fits! @[customerhandle] looking epic in the [Product Name] tee. #BadInfluenceCommunity