Brand Tone

Bold and Direct, Patriotic and Respectful, Confident and Assured, Informal and Engaging, Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Support for Service Members
• •Integrity and Reliability
• •Self-Expression and Identity

Best Practices

• •Embrace the 'Badass' but Stay Grounded: Use strong, confident language, but ensure it’s backed by the quality of the products and services. Avoid arrogance; let the 'badass' come from the product's resilience and the customer's identity.
• •Speak the Language of Your Core Audience: Incorporate terminology and a respectful tone that resonates with military personnel, veterans, first responders, and tactical enthusiasts. Show understanding of their values and experiences.
• •Highlight Guarantees and Quality: Consistently mention the '100% Price Beat Guarantee' and 'Lifetime Guarantee' to reinforce trust and confidence. Emphasize the durability and craftsmanship of the patches.
• •Be Direct and Action-Oriented: Use clear, concise calls to action. Make it easy for customers to understand the benefits and how to order. Examples: 'Get Your Quote,' 'Shop Now,' 'Design Yours.'
• •Maintain Visual and Verbal Cohesion: Ensure the bold, rugged, and high-quality imagery used on the website and social media is matched by equally strong and confident copy. The visual and textual elements should reinforce each other to create a unified brand experience.

Social Perception

Trusted by Military/Tactical Communities, Provider of High-Quality Custom Patches, 'Badass' Appeal, Engaged with their Community

Copy Examples

• •Headline: Forge Your Identity. Wear It Loud. Body: Don't just join the ranks, define them. At Badass Patches, we craft custom PVC and embroidered patches that scream quality and command respect. Veteran-owned, mission-driven. Get your free artwork quote today.
• •Social Media Post (Image: Collection of diverse custom patches): Caption: Your crew. Your story. Your statement. We make badass patches for badass people – from the front lines to the home front. What will yours say? #BadassPatches #CustomGear #VeteranOwned
• •Product Description (for a new military-themed patch): Title: The 'Tip of the Spear' PVC Morale Patch Body: Engineered for the elite. This isn't just a patch; it's a testament to your dedication. Built from rugged PVC, backed for life. Because true grit never fades.
• •Email Subject Line: Your Next Mission: Unleash Your Badass Design. Body (snippet): Ready to upgrade your gear? Our custom patch process is fast, free to start, and backed by a 100% price-beat guarantee. Let's make something legendary.
• •Website Banner: BUILT TO ENDURE. DESIGNED TO BE BADASS. Custom Patches with a Lifetime Guarantee.