Brand Tone

Fresh & Healthy, Local & Community-Oriented, Sustainable & Ethical, Approachable & Trustworthy, Passionate & Sincere

Brand Values

• •Freshness & Quality
• •Sustainability
• •Support Local
• •Health & Wellness
• •Community
• •Transparency

Best Practices

• •Prioritize "Fresh" and "Local": Weave them naturally into product descriptions, social media posts, and any communication. Use evocative language that highlights the sensory experience of freshness (e.g., "crisp," "vibrant," "bursting with flavour").
• •Emphasize Health and Purity: Clearly communicate the benefits of pesticide-free and naturally grown produce. Use terms like "clean eating," "wholesome," "nutritious," and "naturally good" to appeal to health-conscious consumers.
• •Showcase Sustainability Efforts: Talk about reduced food miles, support for sustainable farming practices, and eco-friendly packaging (like reusable containers for subscribers). This resonates with environmentally aware customers.
• •Maintain a Friendly, Approachable, and Trustworthy Voice: Write as if you're a knowledgeable friend passionate about good food. Be transparent about sourcing and partners. Use clear, straightforward language, avoiding overly technical jargon. Share customer stories and reviews to build trust.
• •Champion the Community: Regularly highlight partner artisans and farmers. Frame purchasing as an act of supporting the local food ecosystem. Use inclusive language that makes customers feel part of a community dedicated to good food and local well-being.

Social Perception

High-Quality Produce Provider, Supporter of Local Artisans, Trustworthy & Reliable, Eco-Conscious Choice, Convenient Access to Fresh Food

Copy Examples

• •Headline: Taste the Singapore Sunshine: Freshly Harvested, Delivered Today. Body: Straight from our local farms to your table. At Backyard Fresh, we partner with passionate Singaporean growers to bring you produce that’s bursting with flavour and nutrients—because fresh is always best. Support local, eat healthy! #SGFresh #FarmToHome
• •Headline: More Than Just Greens: It’s a Movement. Body: Choosing Backyard Fresh means you’re supporting sustainable farming, reducing food miles, and empowering local artisans. Every bite is a step towards a greener Singapore. Join us in making a delicious difference. #SupportLocalSG #SustainableEating
• •Headline: No Pesticides, All Flavour. That’s the Backyard Fresh Promise. Body: We believe in food as nature intended. Our Bountiful range is ethically grown, pesticide-free, and harvested just for you. Experience the incredible taste of truly clean, healthy greens. Your body will thank you! #PesticideFree #HealthyLivingSG
• •Headline: From Our Community’s Backyard, To Yours. Body: Discover a curated marketplace of Singapore’s finest local culinarians and farmers. From ultra-fresh veggies harvested to order to handcrafted artisanal delights, taste the passion and quality in every product. #BackyardFreshSG #EatLocal
• •Headline: Tired of Wilted Greens? Subscribe to Freshness! Body: Imagine vibrant, crisp vegetables arriving at your doorstep, week after week. With our Bountiful Subscription, you get the freshest picks, reduce packaging waste with reusable containers, and support efficient local farming. It's freshness, simplified. #VeggieSubscription #ZeroWasteSG