Brand Tone

Friendly and Approachable, Family-Oriented, Inspirational, Helpful and Supportive, Joyful and Playful, Aspirational yet Attainable

Brand Values

• •Family & Togetherness
• •Outdoor Living & Enjoyment
• •Quality & Durability
• •Play & Imagination
• •Customer Experience & Support
• •Creating Memories

Best Practices

• •Focus on the 'Why,' Not Just the 'What': Emphasize the experiences, memories, and lifestyle benefits the products enable (e.g., 'a hub for family fun' vs. 'a wooden playset with three swings').
• •Use Warm, Evocative Language: Incorporate words that inspire positive emotions: 'joy,' 'laughter,' 'adventure,' 'serenity,' 'discover,' 'create,' 'imagine.'
• •Speak Directly to the Family Unit: Use 'you,' 'your family,' 'your kids' to create a personal connection. Frame products as solutions to family needs or desires.
• •Highlight Ease Where Possible (or Support for Challenges): While assembly is complex, emphasize resources like the BILT app or the satisfaction of the completed project. 'Step-by-step 3D instructions make assembly clear and manageable.'
• •Incorporate a Sense of Community and Shared Experience: Encourage sharing, feature user-generated content, and create a feeling that customers are part of a larger Backyard Discovery family. Use calls to action that invite interaction.

Social Perception

Provider of Outdoor Fun, DIY Challenge, Good Value, Transformative, Responsive (Customer Service)

Copy Examples

• •Headline (Playset): Spark a Summer of Adventure! Body: More than just a swing set, it's the launchpad for a thousand stories. Watch their imaginations soar with the [Product Name] playset – built for laughter, designed for memories. #BackyardDiscovery #PlayOutside
• •Headline (Gazebo): Your Backyard Oasis Awaits. Body: Create the ultimate retreat, right outside your door. Our [Product Name] Gazebo is perfect for quiet mornings, lively evenings, and every moment in between. Style, shade, and serenity – delivered.
• •Headline (Social Media Engagement Post): Show Us Your Backyard Bliss! Body: We love seeing how you bring your Backyard Discovery products to life! Share a photo of your favorite family moments using #MyBackyardDiscovery for a chance to be featured. Let's build a community of outdoor joy!
• •Headline (Shed/Storage Solution): Space to Grow, Room to Store. Body: Reclaim your garage and organize your outdoor life! The [Product Name] shed offers durable storage with a handsome design, so you can focus on enjoying your beautiful backyard, clutter-free.
• •Headline (General Brand Ad): Making Memories, One Backyard at a Time. Body: From first giggles on the swings to relaxing evenings under the stars, Backyard Discovery is dedicated to helping you create the outdoor space your family dreams of. Quality you can trust, joy you can feel.