Brand Tone

Authentic, Community-Oriented, Quality-Driven, and Enthusiastic

Brand Values

• •Quality
• •Sustainability
• •Community
• •Responsibility & Ethics
• •Accessibility
• •Passion
• •Innovation
• •Care & Cooperation

Best Practices

• •Tell Your Origin Story Authentically: Regularly weave in elements of how Backyard Beans started. This reinforces genuineness and passion. For example, "Just like our first roasts on the backyard grill, every batch today is crafted with care and a love for amazing coffee."
• •Emphasize "We" and "Community": Use inclusive language that highlights the connection between the brand, its customers, and the wider community. Instead of just "Our coffee is great," try "Together, we're brewing a better world, one cup of our community-loved coffee at a time."
• •Spotlight Quality and Craftsmanship with Passion: Don't just state quality; describe it with enthusiastic and sensory language. For instance, "Our roasters pour their hearts into achieving that perfect, vibrant flavor profile that makes our ethically sourced beans sing."
• •Be Transparent About Values (especially Sustainability and Ethics): Clearly and proudly communicate your B Corp status and sustainable practices. Make it relatable: "Choosing Backyard Beans means you're sipping on delicious coffee that’s also kind to the earth and the amazing people who grow it."
• •Inject Personality and Enthusiasm: Use a warm, approachable, and sometimes playful voice. Reflect the "enthusiasm" value. This can be through creative product names, engaging questions, or just a consistently positive and friendly tone. "Ready to get a 'Punch in the Face' of flavor this morning? Our signature dark roast is here to kickstart your day with a smile!"

Social Perception

High-Quality Local Roaster, Ethical and Sustainable Brand, Community-Focused Business, Authentic and Passionate Founders, Welcoming Cafes, Innovative

Copy Examples

• •Headline: From Our Backyard to Yours: Brew a Better Day. Body: It all started with a grill and a dream. Now, we pour that same passion into every sustainably sourced, locally roasted bean. Taste the care in every cup. #BackyardBeans #PassionInEveryRoast #CommunityCoffee
• •Headline: More Than Just Coffee. It's Connection. Body: Our cafes are where stories unfold and friendships bloom. Grab a cup of our latest single-origin, roasted with precision and a whole lotta love, and become part of our growing backyard. #SustainablySourced #YourLocalCafe #BackyardVibes
• •Headline: Seriously Good Coffee. Seriously Good for the Planet. Body: As a B Corp, we believe great coffee can do great things. From our energy-saving roasters to planting a tree for every order, your daily brew makes a difference. Sip responsibly, smile enthusiastically. #BCorp #EthicalCoffee #TasteTheGood
• •Headline: Fuel Your Adventures, The Backyard Way! Body: Whether it's a morning commute or a mountain trail, our coffee is roasted to inspire. Try our bold 'Punch in the Face' or a smooth seasonal blend – crafted for those who love great taste and a touch of enthusiasm in their day! #CoffeeAdventures #RemarkablyRoasted #FuelGood
• •Headline: Join the Llama-Rama! (Our Mascot is a Llama, Get It?) Body: Why the llama? It’s part of our story – a nod to our founders and the fun we have bringing you exceptional coffee. Discover our unique blends and find out why our backyard keeps growing! #BackyardBeansStory #LLAMAzingCoffee #ResponsiblySourcedFun