Brand Tone

Aspirational, Artistic, Modern, Stylish, Enthusiastic, Passionate, Youthful, Trendy, Direct & Informative

Brand Values

• •Artistic Expression & Personalization
• •Quality
• •Inspiration & Transformation
• •Customer Focus
• •Passion for Arts and Culture
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., aspirational, modern, enthusiastic), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Focus on "You" and Your Aspirations: Address the customer directly and connect the products to their desire for self-expression, style, and creating a personalized environment (e.g., "your unique style," "transform your space").
• •Use Evocative and Passionate Language: Incorporate words that convey excitement, creativity, and the transformative power of art (e.g., "inspire," "captivate," "passion," "iconic," "vibe").
• •Maintain Visual and Textual Consistency: Ensure the style of copy aligns with the visual aesthetic of the brand (modern, clean, stylish). This applies across the website, social media, and any marketing materials.
• •Adapt to the Platform, but Keep the Core Tone: While the style might be more informal and trend-driven on TikTok versus more descriptive on the website, the underlying values (artistic, quality, inspiring) should remain consistent in the messaging. For example, a TikTok can be playful but still showcase the art's transformative quality.

Social Perception

Perceived as a source for unique and original decoration, especially for fans of specific musicians. Promises of fast, free delivery and products matching online depictions seem to be key selling points that resonate with users. Users on TikTok seem to appreciate the product designs, particularly those related to specific music artists (e.g., French rap).

Copy Examples

• •Headline: Your Walls. Your Story. Body: Don't just decorate. Express. Our curated collection of high-quality posters transforms your space into a true reflection of you. Find the art that speaks to your passion. #BackyardPoster #ArtThatSpeaks
• •Headline: Iconic Moments, Modern Style. Body: From timeless movie classics to the freshest album art, discover posters that bring your favorite culture home. Elevate your decor with designs as unique as your taste. Shop the new arrivals. #MovieMagic #MusicArt #HomeDecor
• •Headline: More Than a Poster. It's a Vibe. Body: Set the mood. Inspire creativity. Make a statement. At Backyard Poster, we're passionate about art that transforms. What vibe will you create today? #PosterArt #InteriorInspo #UniqueDecor
• •Headline (for TikTok/Instagram Reel): Level Up Your Walls! 🚀 Caption: Obsessed with [Artist/Movie Genre]? So are we! 🔥 Cop these sick posters and make your space iconic. Fast & free shipping! 😉 #BackyardPoster #[RelevantArtist/Movie] #WallArtGoals #PosterDrop
• •Headline: Curated for Art Lovers. Designed for Your Life. Body: We believe everyone deserves a home filled with inspiration. That's why our team of art enthusiasts carefully selects each piece for its quality and power to captivate. Discover your next favorite poster. #ArtLovers #HomeStyling #BackyardDesigns