Brand Tone

Warm, Personal, and Heartfelt

Brand Values

• •Celebration of Life's Moments
• •Personalisation and Uniqueness
• •Handcrafted Quality
• •Creating Lasting Memories
• •Family-Centric Approach

Best Practices

• •Lead with Emotion: Always frame the copy around the feeling or the moment the gift represents (e.g., love, celebration, memory, gratitude), not just the physical product features.
• •Emphasise the 'Handmade' and 'Family' Aspects: Consistently use phrases like 'handcrafted with care,' 'from our family to yours,' and 'small family business' to build trust and differentiate from mass-produced competitors.
• •Tell a Story: Use storytelling in descriptions. Instead of 'Wooden block with a photo,' try 'A beautiful way to display the memory of your perfect day.'
• •Use 'You' and 'Your': Address the customer directly. Focus on their goal as to find a meaningful gift for someone they care about. For example, 'You can add a personal touch...' or 'Help them celebrate their special day...'
• •Keep it Simple and Heartfelt: Avoid corporate jargon or overly complex language. The tone should always be as warm and genuine as a personal recommendation from a friend.

Social Perception

The perception is likely that of a niche, charming, and trustworthy provider of high-quality, sentimental products. The lack of a wider online footprint means there is low general brand awareness but potentially high loyalty among its existing customer base.

Copy Examples

• •Welcome a little one to the world with a gift as unique as they are. Our personalised keepsakes are here to cherish those first precious moments, forever.
• •From 'I do' to 'I still do.' Celebrate your journey together with a handcrafted gift that tells the story of your love, designed to be treasured for a lifetime.
• •Handmade by our family, for yours. Discover personalised gifts that turn moments into lasting memories.
• •Don't leave your favorite photos on your phone. Bring your cherished memories to life with our beautiful, handmade photo blocks—a perfect, thoughtful gift for any occasion.
• •A little something to make them smile...