Brand Tone

Nostalgic & Evocative, Enthusiastic & Fun, Authentic & Official, Community-Focused

Brand Values

• •Nostalgia & Timelessness
• •Adventure & Imagination
• •Quality & Authenticity
• •Legacy & Fandom
• •Innovation

Best Practices

• •Embrace Iconic Language: Regularly incorporate famous quotes and references from the movies (e.g., "Great Scott!", "1.21 Gigawatts!", "Roads? Where we're going...", "Heavy"). This instantly connects with fans and reinforces the brand's identity.
• •Focus on Nostalgia and Adventure: Frame product descriptions and marketing messages around the thrill of time travel, the beloved characters, and the memorable moments from the trilogy. Use evocative language that transports fans back to the world of the films.
• •Maintain Enthusiasm and Fun: Keep the tone light, exciting, and optimistic, mirroring the spirit of the movies. Avoid overly formal or dry language.
• •Highlight Authenticity: Always emphasize "officially licensed" to reassure customers of the quality and legitimacy of the merchandise, distinguishing it from unofficial products.
• •Speak directly to the Fan: Use inclusive language ("we," "us," "your") and address the audience as fellow fans who share a passion for the franchise. Acknowledge their dedication and make them feel part of the BTTF community.

Social Perception

Deep Affection & Nostalgia, Iconic & Culturally Significant, Positive Association with Merchandise, Anticipation for New Content/Products, Seen as a Reliable Source for Fans

Copy Examples

• •Product Ad (DeLorean Replica): "Great Scott! Relive the adventure with this officially licensed DeLorean Time Machine replica. Every detail meticulously crafted, from the Flux Capacitor to the OUTATIME license plate. It's your chance to own a piece of cinematic history. Don't be a slacker – get yours before you're outatime!"
• •Social Media Post (New T-Shirt): "Roads? Where we're going, we don't need roads... but you WILL need this new, officially licensed Back to the Future tee! Featuring iconic artwork that will take you right back to 1985 (or 2015, or 1955!). Shop now and wear your fandom with pride! #BackToTheFuture #OutOfTime #NewMerch"
• •Email Subject Line (Anniversary Promotion): "Heavy News, McFly! Our Back to the Future Anniversary Event Starts Now!"
• •Website Banner (Holiday Sale): "Make Your Future Present Perfect! Unwrap Nostalgia with Our Back to the Future Holiday Deals. Shop Officially Licensed Gifts for Every Fan."
• •Product Description (Flux Capacitor Prop): "This is what makes time travel possible! Power up your collection with our screen-accurate Flux Capacitor prop replica. Officially licensed and built for true fans, it’s the ultimate centerpiece for any Back to the Future display. Just don't try to hit 88 MPH in your garage!"