Brand Tone

Urban & Street-Savvy, Youthful & Trendy, Confident & Bold, Inclusive & Community-Oriented (within its niche), Direct & Unapologetic

Brand Values

• •Authenticity
• •Street Culture/Urban Identity
• •Quality & Style
• •Community/Belonging
• •Self-Expression & Individuality

Best Practices

• •Use urban slang and colloquialisms where appropriate to maintain authenticity, but avoid being overly explicit or offensive.
• •Incorporate visual language in your writing, referencing urban landscapes, street art, and the energy of city life.
• •Keep the tone direct and confident, avoiding hedging or overly formal language.
• •Emphasize the quality and craftsmanship of the apparel, connecting it to the resilience and artistry found in the streets.
• •Encourage interaction and community participation by posing questions, running contests, or featuring customer content.

Social Perception

Back To Barrio is perceived as an emerging streetwear brand that embodies urban authenticity, quality, and community. It is seen as a brand for those who want to express themselves through fashion and connect with like-minded individuals.

Copy Examples

• •"De la calle, pa la calle": Our motto, our life. Straight from the streets, made for the streets.
• •Welcome to the Neighborhood: Join the B2B family and get exclusive access to drops and news. Don't get left behind.
• •Rock the Barrio look: Oversized style, premium quality. Dare to be different, dare to be you.
• •Amor de Barrio Collection: Represent your hood with pride. Streetwear with soul.
• •Set trends with attitude: B2B apparel that speaks volumes. Elegance and perfection are our code.