Brand Tone

authentic, passionate, and community-focused

Brand Values

• •Authenticity and Credibility
• •Quality and Expertise
• •Community and Support
• •Passion for BMX

Best Practices

• •Use terminology and a conversational style that resonates with the BMX community. Avoid overly formal or corporate language.
• •Always lead with the "rider-owned" message. Let the passion for the sport shine through in all communications.
• •Use high-quality photos and videos of riders using the products in real-world settings. This builds credibility and engages the audience on a deeper level.
• •Actively participate in conversations on social media, respond to comments and questions, and share content from other riders. This reinforces the brand's position as a central part of the BMX scene.
• •Consistently provide valuable content that goes beyond just selling products. This could include maintenance tips, trick tutorials, or insights into the latest industry trends, positioning the store as a trusted authority.

Social Perception

The brand is perceived as a reliable and knowledgeable source for BMX products, especially among the core BMX community. Being rider-owned is a significant trust factor, and the brand is seen as being 'for riders, by riders', valuing expert advice and curated product selection.

Copy Examples

• •Stop guessing. Start riding. The new [Product Name] is here. Built by riders who know what it takes to nail that next trick. Link in bio to see why this is our new go-to.
• •Rider-Owned. Rider-Approved. We only stock the gear we ride ourselves. Shop the best in BMX.
• •New to BMX? Get the right setup from the start. Our crew of experienced riders will get you kitted out with gear that lasts. Drop by the shop or message us for advice.
• •This gear is a game-changer.
• •The [Product Name] isn't just another part. It's an upgrade. We've seen it take a beating on the streets and in the park without flinching. If you're serious about your ride, this is a no-brainer.