Brand Tone

Immersive & Mysterious, Enthusiastic & Passionate, Community-Focused & Inclusive, Informative & Guiding, Innovative & Unique

Brand Values

• •Innovation & Originality
• •Storytelling & Lore
• •Quality & Design
• •Community Engagement
• •Player Experience
• •Accessibility

Best Practices

• •Embrace the Lore: Consistently use terminology and themes from the Backrooms universe (e.g., "no-clip," "entities," "wanderer," "liminal spaces," "unsettling," "labyrinth"). This reinforces the immersive experience.
• •Speak to the "Wanderer": Address the audience directly as explorers or individuals on a solitary journey. Use "you" and "your" to personalize the narrative and emphasize the solo nature of the game.
• •Balance Mystery with Information: While maintaining an enigmatic tone, ensure that essential information about gameplay, products, and community is clear and accessible. Provide clear calls to action.
• •Foster Community Dialogue: Encourage interaction by asking questions, prompting discussions about lore or strategy, and highlighting user-generated content. Use phrases like "What do you think?" or "Share your experiences."
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetics of the brand (e.g., eerie artwork, liminal imagery). The language should complement the unsettling and mysterious visuals.

Social Perception

Positive & Intrigued, Niche Appeal, Innovative & Refreshing, Supportive Community, Creator Passion

Copy Examples

• •Website Banner: "The Backrooms Are Calling. Will You Answer? Delve into the only solitaire TCG where every corridor is a new enigma and every escape is your own legend. Dare to explore?"
• •Social Media Post (New Expansion): "Whispers echo from newly 'noclipped' dimensions... Announcing [Expansion Name]! Unearth new entities, navigate chilling new levels, and perhaps find unknown exits. What horrors or hopes will you uncover, Wanderer? Share your theories below! #BackroomsTCG #NewExpansion #LiminalHorror #SolitaireAdventure"
• •Product Description (Starter Deck): "Your first step into the infinite. The [Starter Deck Name] equips you with the essentials to survive the unsettling beauty of the Backrooms. Learn the paths, confront the entities, and begin to piece together the lore. Your solo journey into the unknown starts now."
• •Email Newsletter Subject: "A New Anomaly Detected in the Backrooms, [Player Name]..." Body Snippet: "Wanderer, our sensors have picked up strange new signals... Dive into our latest blog post exploring the lore behind the 'Whispering Halls,' and check out the community-created strategy guide for surviving its guardians. Are you prepared for what's next?"
• •Ad Copy (Targeting TCG Players): "Tired of waiting for game night? Backrooms TCG offers a deep, strategic solo experience unlike any other. Collect, build, and navigate an eerie, ever-shifting labyrinth. Your greatest opponent is the Backrooms itself. Can you outwit the unknown? Discover solitaire TCG gaming."