Brand Tone

Passionate, Knowledgeable/Expert, Authentic, Respectful, Elevated/Quality-focused, Niche-focused yet Inclusive

Brand Values

• •Quality over Quantity: They intentionally publish few books to give each one their full attention and ensure high standards.
• •Preservation and Celebration of Golf's Stories: Their core mission is to publish diverse and meaningful golf narratives that might otherwise be overlooked.
• •Author-Centric Approach: They value their authors, offering better revenue shares and involving them in the creative process.
• •Authenticity in Golf Storytelling: They seek to move beyond mainstream narratives and clichés to reflect the "values, experiences, and true diversity of the game."
• •Dedication to the Craft of Bookmaking: Emphasis on high-quality editing, design, and production.
• •Passion for Golf: A genuine love for the sport and its literary tradition underpins the entire enterprise.

Best Practices

• •Immerse in the "Why": Always circle back to the founding mission – publishing golf books the game deserves and telling stories that define golf today. This passion and purpose should subtly infuse all copy.
• •Prioritize Quality in Language: Just as the books are high quality, the copywriting should be polished, intelligent, and engaging. Avoid overly casual slang unless contextually appropriate (e.g., a specific book's theme) and maintain a generally elevated vocabulary that respects the reader's intelligence.
• •Speak as a Knowledgeable Insider (Without Being Exclusive): Convey a deep understanding and appreciation for golf's nuances, history, and culture. However, ensure the language remains accessible enough not to alienate those newer to the game's literary side.
• •Highlight Author and Story Uniqueness: Emphasize what makes each book and author special. Focus on the unique perspectives, the untold stories, and the compelling writing that differentiates Back Nine Press from mass-market sports publishers.
• •Maintain a Tone of Respect and Authenticity: Whether talking about the game, its history, its courses, or its people, the tone should always be respectful. Authenticity is a core value, so copy should feel genuine and avoid hype or clichés.

Social Perception

Back Nine Press is perceived very positively as a source of high-quality, beautifully produced golf books that offer unique and engaging content. They are respected for tackling diverse subjects within golf, and authors/industry observers view them as a valuable addition to the golf publishing landscape. The brand appears to be trusted for its expertise and the quality of its curated selections.

Copy Examples

• •Beyond the Fairway, Deeper Than the Rough. Back Nine Press curates and crafts the golf stories that deserve to be told. From stunning course photography to the untold histories of the game, discover books made with passion, for the passionate golfer. Explore our collection and find your next great golf read. Visit back9press.com.
• •Unearth a Forgotten Chapter of Golf. Our latest release delves into [briefly mention theme, e.g., 'the pioneering spirit of early golf architects']. Meticulously researched and beautifully presented, it’s more than a book – it's a journey through golf's rich heritage. For the historian, the enthusiast, the true lover of the game. Order your copy from Back Nine Press.
• •Inspire the Next Generation of Golfers. Back Nine Press presents enchanting stories that bring the joy and lessons of golf to young readers. Beautifully illustrated and thoughtfully written, our children's books are perfect for sharing your passion. Tee up a lifetime of love for the game. Discover our children's collection.
• •Giving Golf Writers the Green. At Back Nine Press, we champion the voices that illuminate the heart of golf. We partner with authors who bring unique perspectives and untold stories to life, dedicating ourselves to the quality their work deserves. Meet our authors and explore their exceptional books.
• •The Perfect Gift for the Golfer Who Has Everything (Else). This season, give more than a sleeve of balls. Give a story. Back Nine Press offers a distinguished collection of golf books – from breathtaking course showcases to insightful memoirs. Beautifully crafted, thoughtfully written. Find a gift that resonates at back9press.com.