Brand Tone

Professional & Expert, Solution-Oriented, Reliable & Trustworthy, Innovative, Direct & Informative

Brand Values

• •Expertise & Quality
• •Innovation
• •Partnership & Collaboration
• •Reliability & Efficiency
• •Problem-Solving

Best Practices

• •Develop a Brand Style Guide: Create a document detailing the brand's voice, tone, approved terminology, industry-specific jargon (and when to use it), and grammar preferences. This ensures everyone writing for the brand is aligned.
• •Focus on "Show, Don't Just Tell": Instead of merely stating you are innovative, showcase projects and technologies that demonstrate innovation. Use case studies and specific examples to highlight expertise and reliability.
• •Know Your Audience: Tailor the technical depth and language to the specific platform and audience. LinkedIn content can be more technical than a general website overview, but the core professional and expert tone should remain.
• •Prioritize Clarity and Precision: In a technical field like industrial automation, clear, concise, and accurate language is crucial. Avoid ambiguity and overly casual phrasing. Ensure all claims can be substantiated.
• •Review and Refine Regularly: Periodically review all external communication (website copy, social media posts, sales materials) to ensure it consistently reflects the defined brand tone and values. Update the style guide as the company evolves.

Social Perception

Industry Specialists, B2B Focused, Technically Proficient, Credible Partner, Limited Public Awareness

Copy Examples

• •Headline (Website/LinkedIn): "Backner ApS: Engineering a Smarter Future for Your Production. Expert Automation & Robotics Solutions."
• •Service Description Snippet: "From custom machine construction to advanced PLC programming and robotic integration, we deliver robust automation solutions that enhance efficiency and drive your competitive edge. Partner with Backner ApS for reliable industrial innovation."
• •LinkedIn Post (Project Showcase): "Proud to showcase our latest successful implementation of a Universal Robots cobot system, streamlining [Client's Industry] processes. At Backner ApS, we’re committed to innovative automation that delivers tangible results. #IndustrialAutomation #Robotics #Innovation #BacknerApS"
• •About Us Snippet: "With decades of combined experience, Backner ApS is your trusted partner in industrial automation. We are dedicated to understanding your unique challenges and engineering high-quality, future-proof solutions. Our expertise is your advantage."
• •Call to Action: "Ready to optimize your operations? Contact Backner ApS today for a consultation on bespoke automation solutions tailored to your industrial needs."