Brand Tone

passionate, inspiring, and educational

Brand Values

• •Sustainability
• •Cruelty-Free
• •Vegan-Friendly
• •Conscious Living
• •Collective Action

Best Practices

• •Always start with the brand's mission. Remind your audience of the purpose behind your products before diving into the features. This builds an emotional connection.
• •Frame sustainability not as a sacrifice, but as a positive and empowering lifestyle choice. Use words like "join," "together," and "create change" to foster a sense of community.
• •Instead of vague claims, provide concrete details. For example, instead of saying "eco-friendly," say "made from 100% recycled materials" or "compostable packaging." This builds trust and credibility.
• •Share tips, facts, and stories about sustainability that go beyond your products. Position your brand as a knowledgeable and passionate resource for conscious living.
• •Whether it's a tweet, a product description, or a customer service email, the brand's passionate and inspiring tone should be unmistakable. This consistency builds a strong and recognizable brand identity.

Social Perception

The general perception of brands like Backing The Planet is positive, especially among younger generations who are more engaged with climate change issues. Consumers are increasingly seeking out brands that align with their personal values, and sustainability is a key consideration. However, there is also a degree of skepticism, and brands must be transparent to earn and maintain consumer trust.

Copy Examples

• •Tired of plastic waste? So are we. Introducing our new line of bamboo toothbrushes. Make a simple switch with a big impact. #BackingThePlanet #PlasticFree
• •Live your values. Our collection of vegan and cruelty-free home essentials makes it easy to care for your home and the planet. Shop now and join the movement for a sustainable future.
• •Every Purchase, a Promise. At Backing The Planet, your choices create change. Discover our curated selection of eco-friendly products.
• •You care about the planet. So do we. That's why we offer everyday products that are good for you and the Earth. Learn more about our mission to end plastic pollution.
• •What's your biggest challenge when it comes to sustainable living? A) Finding plastic-free alternatives B) Avoiding animal-tested products. Let us know! We're here to help. #SustainableLiving