Brand Tone

Elegant & Sophisticated, Personal & Heartfelt, Artisanal & Quality-Conscious, Welcoming & Approachable

Brand Values

• •Quality Craftsmanship: Dedication to hand-poured products made in small batches.
• •The Importance of Home & Memories: Creating products that enhance the home environment and evoke positive feelings and memories.
• •Personal Connection & Storytelling: Sharing the journey and inspiration behind the brand.
• •Simple Elegance & Timeless Design: Focusing on products that are beautifully designed yet not overly trendy.
• •Thoughtful Gifting: Providing products that are ideal for personal and corporate gifts, with an emphasis on presentation and customization.
• •Local & Small Business Pride: Openly stating their Newport Beach origin and the "small business" aspect.

Best Practices

• •Embrace Storytelling: Continue to weave the brand's origin story and the inspiration behind scents into product descriptions and social media. Highlight the "why" behind Backhouse Fragrances.
• •Use Sensory Language: Describe not just the scent notes, but the feelings and memories they evoke (e.g., "evokes feelings of freedom and pleasure, like an enjoyable walk along Balboa Island").
• •Maintain a Personal, Yet Polished Voice: Keep the welcoming and approachable tone ("Hello, nice to meet you!") while ensuring the language remains elegant and reflects the premium quality of the products.
• •Highlight Craftsmanship & Locality: Consistently mention "hand-poured," "small batches," and "Newport Beach, California" to reinforce the artisanal value and local roots.
• •Focus on the "Experience": Frame products not just as items, but as contributors to an experience – creating a welcoming home, a relaxing bath, or a memorable gift. Emphasize how the products make a space "look timeless" and "smell great."

Social Perception

High-Quality Products, Beautiful Presentation, Personal and Thoughtful Brand, Premium Offering, Reliable Small Business, Associated with Gifting

Copy Examples

• •Headline: Elevate Your Everyday. Hand-Poured in Newport Beach. Body: Discover the art of fragrance with Backhouse. Each candle is lovingly handcrafted in small batches, designed to transform your space and evoke cherished memories. Bring timeless elegance home. Call to Action: Explore Our Collections
• •Headline: The Scent of a Memory. The Warmth of Home. Body: Inspired by life's most precious moments, our fragrances are more than just scents; they are stories waiting to unfold in your home. Find the aroma that speaks to your heart. Call to Action: Shop Now & Create Yours
• •Headline: Thoughtfully Crafted, Beautifully Given. Body: From a personal thank you to a grand gesture, Backhouse Fragrances offers a touch of luxury for every occasion. Explore our custom gifting options and share the warmth. Call to Action: Discover Gifting
• •Headline: Simple Design. Lasting Impressions. Body: We believe in the beauty of simplicity and the power of a perfectly balanced fragrance. Our Newport Beach studio pours heart and soul into every creation, ensuring a timeless addition to your décor. Call to Action: View Our Signature Scents
• •Headline: Your Space, Your Signature Scent. Body: Let the subtle notes of sandalwood or the fresh zest of grapefruit define your sanctuary. At Backhouse Fragrances, it's about more than smelling good—it's about feeling at home, always. Call to Action: Find Your Fragrance