Brand Tone

Direct and Informative, Gamer-centric/Colloquial, Reassuring, Price-Conscious/Value-Oriented

Brand Values

• •Value/Affordability
• •Legitimacy/Security
• •Customer Service
• •Efficiency (within constraints)
• •Transparency (regarding process)

Best Practices

• •Know Your Audience (Gamers): Use language and references that resonate with League of Legends players (e.g., "skins," "orbs," "RP," "ganked," "loot," "Summoner's Rift"). Keep slang current but clear.
• •Prioritize Value and Savings: Always highlight the discount and cost-effectiveness of purchasing through the store. Phrases like "unbeatable prices," "reduced price," and specific discounts (e.g., "-40%") should be prominent.
• •Be Direct and Transparent: Clearly explain the purchasing and delivery process, including any waiting times or necessary steps (like accepting friend requests). Avoid overly complex language.
• •Reassure on Legitimacy and Safety: Consistently address potential concerns by emphasizing that the methods are secure and products are legitimately sourced, as this is a key concern for virtual goods.
• •Maintain a Confident and slightly Informal Tone: Reflect the "Gen Z entrepreneurs" aspect with a confident, approachable, and perhaps slightly informal tone, without being unprofessional. Focus on being helpful and part of the same community.

Social Perception

Positive (amongst customers), Initial Skepticism Overcome, Limited Wider Public Perception, Association with "myshopify.com"

Copy Examples

• •Gear Up, Legends! Snag Those Skins at 40% Off. Stop dreaming, start owning. Get your favorite League of Legends skins, orbs, and more without emptying your wallet. Legit, safe, and delivered straight to your account. What are you waiting for?
• •Level Up Your Look, Not Your Spending. Why pay full price for RP? Backdoorbs hooks you up with the best League of Legends cosmetics at prices that can't be beat. We're gamers too – we get it. Secure your loot today!
• •Your Shortcut to the Sickest Skins. (Totally Legit). Tired of grinding or overpaying? We're a team of Gen Z gamers offering you a legit backdoor to premium LoL content. Safe, secure, and seriously discounted. Check out our deals!
• •Friend Request Accepted: Awesome LoL Gear Inbound! Ordering is simple: pick your items, drop your Riot ID, and accept our friend request. In 7-9 days (Riot's rules, not ours!), your new gear arrives. It's that easy to save big!
• •Don't Get Ganked by High Prices. Shop Smart at Backdoorbs. Get the same epic skins and orbs for way less. We navigate the Summoner's Rift of deals so you don't have to. 100% legit RP, 100% awesome savings.