Brand Tone

Practical & Informative, Quality-Oriented, Eco-Conscious, Aspirational & Solution-Oriented, Proudly Estonian/Nordic

Brand Values

• •Quality Craftsmanship
• •Sustainability & Eco-Friendliness
• •Practicality & Innovation
• •Customer Focus
• •Partnership & Reliability

Best Practices

• •Develop a Clear Brand Voice Guide: Document the core brand values, mission, target audience, and desired tone (e.g., practical, high-quality, eco-conscious, aspirational). Provide examples of "do's and don'ts" for wording and style.
• •Prioritize "Quality" and "Durability" in Messaging: Consistently use language that reflects the high-grade materials (thermowood) and long-lasting nature of the products. Words like "premium," "enduring," "robust," and "built to last" should be common.
• •Emphasize Eco-Friendliness Authentically: Clearly explain the benefits of thermowood (chemical-free, sustainable) without greenwashing. Use terms like "responsibly sourced," "ecological balance," and "natural durability."
• •Balance Practicality with Aspiration: While detailing the ease of installation and functional benefits, also use descriptive language and visuals that inspire customers and showcase the beauty and enhanced lifestyle the products offer.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media posts, email marketing, and customer service interactions. This builds recognition and trust.

Social Perception

Backdek likely aims to be perceived as a reliable, high-quality provider of durable and aesthetically pleasing outdoor wood solutions. The emphasis on thermowood and eco-friendliness may appeal to environmentally conscious consumers. The DIY aspect of their patented modules, combined with available installation services, could attract a broad range of customers, from hands-on homeowners to those preferring a complete service. As an Estonian company also serving Finland, they may be perceived as a regional specialist with a Nordic design sensibility.

Copy Examples

• •Headline: Transform Your Outdoor Space with Sustainable Nordic Elegance. Body: Discover Backdek's patented thermowood modules. Easy to install, built to last, and kind to the planet. Create the backyard oasis you've always dreamed of.
• •Headline: Quality That Endures. Beauty That Inspires. Body: At Backdek, we craft stunning, durable decks, sunrooms, and sheds from premium, eco-friendly thermowood. Experience the perfect blend of practicality and beautiful design for your home.
• •Headline: Your Dream Deck, Simplified. Body: Introducing Backdek's innovative modular decking system. High-quality thermowood, effortless DIY installation, or opt for our expert fitting service. Effortless outdoor living starts here.
• •Headline: Invest in Your Outdoors. Invest in Nature. Body: Choose Backdek for beautiful, long-lasting thermowood solutions. Our environmentally friendly process ensures your stunning backyard doesn't cost the earth.
• •Headline: From Estonia, With a Passion for Outdoor Perfection. Body: Backdek brings you Nordic-inspired backyard solutions. Our expertly crafted thermowood products are designed for lasting quality and timeless style. Explore our range and elevate your outdoor living.