Brand Tone

Aspirational & Sophisticated, Friendly & Welcoming, Knowledgeable & Trustworthy, Enthusiastic & Passionate, Community-Oriented & Faith-Guided, Value-Conscious

Brand Values

• •Quality & Authenticity
• •Customer Experience & Service
• •Community & Connection
• •Sustainability
• •Faith
• •Integrity & Trust
• •Passion for Fashion

Best Practices

• •Embrace "Luxury with Heart": Always balance the aspirational, high-end nature of the products with a warm, welcoming, and inclusive tone. Use sophisticated language for product descriptions but ensure overall communication feels approachable and friendly.
• •Highlight Authenticity and Trust: Consistently weave in mentions of their authentication process, years in business, and commitment to quality. This reinforces their trustworthiness, a key value.
• •Infuse Enthusiasm and Passion: Let genuine excitement for the products and the "treasure hunt" experience shine through. Use positive, descriptive adjectives and a slightly energetic pace in social media and promotional copy.
• •Communicate Core Values Subtly and Overtly: While the website explicitly mentions faith and community, these values can be subtly reinforced in copy by emphasizing kindness, ethical practices, the joy of sustainable shopping, and personalized customer care.
• •Maintain a Consistent Voice Across Platforms: Whether it's a detailed blog post, a quick Instagram caption, or a customer service email, the underlying tone of sophisticated friendliness, trustworthiness, and passion should be recognizable. Develop a simple style guide for all team members who create content.

Social Perception

Trusted Destination, High-Quality Selection, Positive Shopping Environment, Established & Reputable, Community Fixture

Copy Examples

• •Instagram Post (New Arrival - Chanel Bag): Timeless elegance has a new address. ✨ This stunning Chanel Classic Flap just graced our collection, authenticated and ready to become your next cherished piece. Experience luxury that's both sustainable and attainable. DM us to make it yours or visit our Lilburn/Marietta stores for a closer look! #BackByPopularDemand #ChanelClassicFlap #LuxuryForLess #AtlantaConsignment #SustainableStyle
• •Facebook Ad (General Store Promotion): More than just a consignment store, Back by Popular Demand is a treasure hunt for Atlanta's style-savvy! 💖 For over 40 years, we've brought you authenticated luxury, from Louis Vuitton to Louboutin, at prices that delight. Feel loved, find value, and redefine your wardrobe. Visit us in Lilburn & Marietta or shop online 24/7! #BBPDConsignment #AtlantaShopping #DesignerResale #CommunityDrivenFashion #FaithFashionConnection
• •Website Blog Snippet (About Consigning with BBPD): Considering consigning your luxury treasures? At Back by Popular Demand, we blend decades of expertise with a passion for fashion to ensure your pieces find the perfect new home. Our commitment to authenticity and a high sell-through rate means you can trust us with your finest items. Join our community of consignors and experience the BBPD difference – where every item is treated with care and every client feels valued. [Link to Consignment Page]
• •Email Newsletter Subject Line: ✨ You're Invited: Discover Fresh Luxury Finds & Feel the BBPD Love! ✨ Body Snippet: Hello [Customer Name], This week at Back by Popular Demand, it's all about discovering that perfect piece that makes you feel confident and seen. From runway-ready dresses to iconic handbags, our curated collection is brimming with new arrivals. We believe luxury is an experience, and ours is filled with kindness, quality, and accessible prices. Come feel the BBPD difference! [Shop New Arrivals Button]
• •Promotional Card (In-Store Handout): Find Your Fabulous. ✨ At Back by Popular Demand, we're passionate about connecting you with authentic designer pieces you'll adore. More than fashion, we're about community, sustainability, and making luxury accessible. Thank you for being part of our story. #LuxuryForLess #ShopLocalATL #SustainableFashion