Brand Tone

professional, encouraging, and scientific

Brand Values

• •Health and Wellness
• •Innovation and Technology
• •Credibility and Expertise
• •Empowerment and Confidence
• •Customer Support

Best Practices

• •Lead with Expertise: Always anchor the brand's credibility in its physiotherapist origins and scientific foundation. Use phrases like "Designed by Chartered Physiotherapists," "Patented Technology," and "Doctor-Approved."
• •Focus on the "Why" (Confidence & Pain-Free Living): While the technology is the "how," the core message should be about the outcome: confidence in your movements, reduced risk of injury, and a life with less back pain.
• •Use "Feedback," Not "Correction": The term "feedback" is empowering and educational, while "correction" can sound critical. The tone should be that of a supportive coach, not a strict teacher. The belt "guides," "reminds," and provides "feedback."
• •Translate Tech into a Tangible Feeling: Explain the technology in simple, benefit-oriented terms. Instead of just "biofeedback sensor," say "a gentle vibration reminds you to adjust your posture" or "it's like a personal trainer's guiding hand."
• •Leverage Social Proof: Consistently use testimonials and high-profile endorsements (like The Irish Times and TIME Magazine) to build trust and validate the product's effectiveness. Customer stories detailing their journey from pain/uncertainty to confidence are powerful tools.

Social Perception

Overwhelmingly positive. Perceived as effective, unique, and innovative. Users feel like they have a personal trainer or physiotherapist, gaining confidence and improving form. High credibility due to positive press and scientific backing.

Copy Examples

• •Stop Guessing. Start Training. You can't see your own back, but we can. The BackAwareBelt provides real-time, physio-approved feedback to perfect your form, reduce pain, and unlock your true strength. It’s like having a personal trainer built into your workout.
• •Is your plank really working your core? Bad form during Pilates can lead to more back pain, not less. The BackAwareBelt, designed by a chartered physiotherapist, vibrates the moment your form falters, ensuring every movement strengthens the right muscles. Transform your practice and build a truly powerful core.
• •The End of "Am I Doing This Right?" Welcome to BackAware. For too long, you've had to guess about your exercise form. That uncertainty ends now. Our patented technology is the result of years of physiotherapy practice, created to give you the confidence to move, lift, and live without pain. Ready to feel the difference?
• •Your Personal Posture Coach. 24/7. Whether you're at your desk or in the gym, the BackAwareBelt is your constant guide to better posture. Our intelligent sensor calibrates to your unique spine, providing gentle vibrations that teach your body to maintain perfect alignment. Build healthier habits that last a lifetime.
• •See that? That’s the moment of truth. Our app shows you what you can't feel, guiding you to perfect form in real-time. From elite athletes to people recovering from back pain, our community is getting stronger and more confident with every session. Join us. #BackAware #PostureCorrection #SmartFitness #NoMoreBackPain