Brand Tone

Supportive & Understanding, Knowledgeable & Trustworthy, Aspirational & Performance-Oriented, Modern & Responsible, Approachable & Enthusiastic

Brand Values

• •Golfer-Centricity
• •Quality & Purity
• •Natural Wellness
• •Transparency
• •Enjoyment & Well-being
• •Innovation

Best Practices

• •Speak the Golfer's Language: Use terminology and reference situations that resonate specifically with golfers (e.g., "the back 9," "first tee jitters," "post-round recovery"). This shows authenticity and understanding.
• •Prioritize Benefits Over Features: While ingredients and science are important (and should be accessible), lead with how the product improves the golfer's experience – better focus, less pain, more enjoyment.
• •Maintain a Tone of Supportive Expertise: Be knowledgeable and confident in the science and quality of your products, but always frame it in a way that feels supportive and encouraging to the golfer seeking improvement or relief.
• •Emphasize Natural & Responsible Use: Consistently highlight the natural botanical ingredients and the "wellness-focused," "grown-up" approach to cannabinoid use, distinguishing from recreational or stereotypical cannabis culture.
• •Be Transparent and Build Trust: Continuously reinforce the commitment to quality, lab testing, and transparency in all communications. Make Certificates of Analysis easily accessible and mention them where appropriate.

Social Perception

Niche Specialist, Premium & Trusted, Modern Alternative, Benefit-Oriented, Growing Authority

Copy Examples

• •Headline (Focus): Sink More Putts. Sharpen Your Edge. Body: Tired of a wandering mind on crucial shots? Back 9 Botanicals' Focus Blend is designed by golfers, for golfers, to help you stay locked in from the first tee to the 18th green. Experience natural clarity and elevate your mental game. Call to Action: Find Your Focus.
• •Headline (Recovery): Swing Freely. Recover Smarter. Body: Don’t let post-round aches slow you down. Our Relief & Recovery CBD formulas are crafted with natural botanicals to soothe muscles and joints, getting you back on the course feeling your best. Call to Action: Shop Recovery Essentials.
• •Headline (Brand Story/Trust): Built by Golfers. Backed by Science. Body: At Back 9 Botanicals, golf isn't just a game, it's a passion. That's why we created premium, lab-tested CBD and THC solutions specifically to enhance your performance and enjoyment. Transparent, natural, and made for your best round yet. Call to Action: Discover Our Difference.
• •Headline (Alternative/Lifestyle): The 19th Hole, Reimagined. Body: Swap the beer cart for a smarter buzz. Our low-dose THC shots and gummies offer a refreshing way to relax and socialize on the course or after, without the fog or the hangover. Play sharp, unwind well. Call to Action: Elevate Your Round.
• •Headline (Benefit-Driven Short Ad): Less Jitters, More Birdies. Body: Back 9 Botanicals helps you find your calm and conquer the course. Natural support for a smoother, more enjoyable game. Call to Action: Play Better, Naturally.