Brand Tone

Professional, Authoritative, Reassuring, Supportive, Straightforward, and User-Focused

Brand Values

• •Reliability/Trustworthiness
• •Customer Focus/Support
• •Safety and Security
• •Quality and Innovation
• •Ease of Use

Best Practices

• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain benefits in clear, straightforward language that focuses on the customer's needs (e.g., "peace of mind," "keep safe," "protect your vehicle").
• •Maintain a Reassuring and Supportive Voice: Use words that convey safety, trust, and support. Emphasize reliability and the company's experience. Phrases like "rest easy knowing that you are in safe hands with us" from their FAQ are a good example.
• •Be Professional and Authoritative (but approachable): Highlight expertise, years in business, and supplying to professional services, but ensure the language remains accessible and helpful, inviting customers to reach out for advice.
• •Focus on Solutions and Benefits, Not Just Features: While technical aspects are important, always tie them back to how they benefit the user (e.g., "advanced tracking platform... user friendly, easy and quick to use so no need to worry if you're not a tech expert").
• •Ensure Consistency Across All Touchpoints: Whether it's website copy, product descriptions, FAQs, or customer service interactions (email/phone), the tone should remain consistent, reinforcing the brand's established values of trust, reliability, and support.

Social Perception

Positive for product performance, good customer service, value for money, limited online community presence, seen as a specialist provider.

Copy Examples

• •Headline: Your Peace of Mind, Tracked. Reliable GPS Solutions from Back2You. Body: For over 20 years, Back2You has been the trusted name in GPS tracking across the UK and Europe. From protecting your vehicle to keeping loved ones safe, our easy-to-use trackers offer precision and reliability when it matters most. Ready to go, right out of the box.
• •Headline: Don't Just Hope for the Best. Know They're Safe with Back2You. Body: Safeguard what's important. Our range of personal GPS trackers for children and vulnerable individuals provides real-time location updates and peace of mind. Discreet, dependable, and supported by our expert UK-based team.
• •Headline: Secure Your Fleet, Simplify Your Business. Back2You Commercial Tracking. Body: Trusted by UK businesses and even police forces, Back2You offers robust and user-friendly fleet tracking. Monitor your vehicles, manage logistics, and protect your assets with our state-of-the-art platform. No-nonsense tracking, built for business.
• •Headline: Lost it? Find it. Fast. With Back2You Asset Trackers. Body: Protect your valuable equipment, trailers, or any important asset with our durable and discreet GPS trackers. Long battery life, precise location data, and the backing of a company with two decades of tracking expertise.
• •Headline: Your Adventures, Secured. Back2You Pet Trackers. Body: Let them roam with confidence. Our pet trackers are designed to be lightweight, durable, and provide accurate location information, so you always know your furry friend is safe. Because their safety is your priority, and ours.