Tono de Marca

Enthusiastic & Passionate, Playful & Trendy, Approachable & Personal, Aspirational & Youthful

Valores de Marca

• •Natural Ingredients & Quality
• •Efficacy & Delight
• •Creativity & Uniqueness
• •Transparency (in production)
• •Customer Engagement & Community
• •Entrepreneurial Spirit

Mejores Prácticas

• •Know Your Voice, Live Your Voice: Clearly define the core characteristics of Baciami's tone (e.g., Playful, Enthusiastic, Approachable, Youthful, a bit Edgy/Fun). Ensure every piece of copy, from website text to social media captions and customer service emails, embodies these traits.
• •Speak Your Audience's Language: Use language, emojis (appropriately for the platform), and cultural references that resonate with your target demographic (likely Gen Z and younger millennials active on TikTok and Instagram). Keep it fresh, current, and engaging.
• •Show, Don't Just Tell (with Personality): Instead of just saying "our gloss is great," describe the *experience* with vivid, sensory language that reflects the brand's playful and delightful values. E.g., "Get ready for lips that feel like velvet and shine like a disco ball!"
• •Embrace Imperfection & Authenticity (Carefully): The behind-the-scenes, personality-driven content is a huge draw. While maintaining professionalism, don't be afraid to be a little informal and show the human side of the brand. This builds trust, but always ensure product claims are accurate and customer concerns are addressed respectfully.
• •Consistency Across All Channels: Ensure the tone used on TikTok matches the tone on Instagram, the website, email communications, and even on product packaging. This creates a cohesive and recognizable brand identity. Create a simple style guide with key phrases, "do's and don'ts" for tone to help anyone writing for the brand.

Percepción Social

Positive: Many customers and followers are attracted to the unique products, the engaging "behind-the-scenes" TikTok content, and the personality of the owner. They appreciate the scents, colors, and the brand's aesthetic. The brand has a large and engaged following on TikTok. Mixed/Negative: Some corners of the internet (like Reddit forums) express skepticism regarding product quality consistency, the "indie" production methods (mixing in non-lab environments), customer service in response to criticism, and the value proposition compared to the ingredients used (e.g., using common lip gloss bases). The frequent "sold out" status of products is a recurring point of frustration for some potential customers. There are also mentions of "drama" surrounding specific products or claims.

Ejemplos de Copy

• •✨ Get Ready to Gloss Up! ✨ Our NEW [Product Name] just dropped, and it's everything your lips have been dreaming of! Think juicy [Flavor] scent, dazzling [Color/Effect] shine, and that signature Baciami non-stick feel. Pucker up, gorgeous! #BaciamiLips #NewCollection #MustHaveGloss
• •Mixing up some magic today! 💖 Ever wonder how we get that perfect [Adjective, e.g., 'swirl,' 'sparkle'] in your fave gloss? Here’s a sneak peek! What color should we dream up next? Let us know in the comments! 👇 #LipGlossMaking #SmallBizLove #BaciamiMagic
• •Your lips deserve the best, naturally! 🌿 At Baciami, we're all about premium care with a playful twist. Our glosses are packed with love, [Key Ingredient 1], and [Key Ingredient 2] for a pout that’s as healthy as it is hypnotic. Shine on, cruelty-free! #NaturalLipCare #BaciamiValues #KissableLips
• •🚨 NAME OUR NEXT GLOSS! 🚨 This dreamy new shade needs a name as fabulous as YOU! It’s giving [Describe Vibe/Color, e.g., 'cotton candy clouds,' 'midnight disco']. Drop your best ideas below – winner gets a shoutout and a free gloss! 👇✨ #BaciamiCommunity #LipGlossAddict #Contest
• •WOW! You guys LOVED our latest drop and [Product Name] flew off the shelves! 💨 We’re working super hard to restock ASAP. Thank you for your amazing support – it means the world! Sign up for email alerts so you don't miss the next batch! 💋 #BaciamiLove #RestockAlert #ThankYou