Brand Tone

sophisticated, minimalist, and expert

Brand Values

• •Uncompromising Quality
• •Minimalist Functionality
• •Enduring Craftsmanship
• •Quiet Confidence
• •Aesthetic Purity

Best Practices

• •Prioritize "Show, Don't Tell": Instead of saying the wallets are 'high-quality,' describe the specific source of the leather ('Tuscan tannery'), the feel ('buttery soft,' 'supple'), and the durability ('develops a rich patina over time'). Let the details imply the quality.
• •Use a Refined Vocabulary: Employ words like 'essential,' 'refined,' 'deliberate,' 'heritage,' and 'functional.' Avoid overly casual language, exclamation points, and hyperbole. The tone should be calm and assured.
• •Maintain Visual and Textual Minimalism: Ensure copy is concise and purposeful. Use ample white space in all communications, mirroring the clean aesthetic of the brand. Every word should earn its place.
• •Speak to the Discerning Customer: Write as if you are speaking to someone who already understands and appreciates quality. The copy should affirm their good taste, not try to convince them of it. Focus on the philosophy and craftsmanship behind the product.
• •Focus on the Sensory Experience: Describe the tactile experience of the products. Talk about the scent of the leather, the feel of its texture, the satisfying sound of its construction ('the subtle snap of the closure,' 'the smooth glide of a card'). This connects the customer to the physical reality of the product, even online.

Social Perception

Perceived as a high-end, artisanal Japanese brand with a strong European design sensibility. It is seen as a 'hidden gem' by a discerning, niche audience who values its exclusivity, direct-to-consumer approach, and uncluttered brand experience. Customers are those who actively seek unique, high-quality, minimalist products away from the mainstream.

Copy Examples

• •The Art of Reduction. Our compact wallet is an exercise in thoughtful minimalism. By refining every detail to its essential function, we create more space for your life. Crafted from the finest Tuscan leather for a lifetime of use.
• •Born in Tokyo, Crafted with Italian Soul. BACCHUS was founded on a simple premise: to create perfect, minimalist essentials. We unite the precision of Japanese design with the rich heritage of Italian leather craftsmanship. The result is a wallet that is not just an accessory, but a trusted daily companion.
• •Less, but better. The Piccolo Mini Wallet. Stripped to its purest form to hold only what you need. Feel the texture of full-grain leather, selected for the way it evolves with you. Discover a simpler way to carry.
• •A Deeper Black. A Richer Gray. Discover the Nero and Grigio. The depth of our colors is a testament to the quality of our leather. Sourced from a family-owned tannery in Tuscany, each hide is treated to bring out its unique character. Choose the shade that best reflects your style. Built to last generations, not seasons.
• •Functionality in its Most Elegant Form. A wallet should be seamless. It should simplify every transaction and feel like a natural extension of your hand. We obsess over the detailsthe clean lines, the precise stitching, the balance in your palmso you don't have to.