Brand Tone

Luxurious, Exclusive, Elegant, Feminine, Confident, Empowering, Ethical, Responsible, Artistic, Inspired

Brand Values

• •Exclusivity & Individuality
• •Sustainability & Environmental Responsibility
• •Femininity & Empowerment
• •Customer Satisfaction & Perfect Fit
• •Timeless Design

Best Practices

• •Emphasize core values consistently: Weave in messages about Italian craftsmanship, sustainable practices, femininity, empowerment, and social responsibility into product descriptions, collection narratives, and brand storytelling.
• •Highlight exclusivity and uniqueness: Stress the limited nature of designs or the individual character of each piece, reinforcing the idea that the customer is acquiring something special.
• •Maintain authenticity in claims: Build trust with the luxury consumer who values ethical practices.
• •Use high-quality visuals that complement the brand's luxurious tone.
• •Engage with customers on social media platforms with a tone that reflects elegance, confidence, and social awareness.

Social Perception

La Maison Milan seeks to be perceived as a luxurious and ethical brand that empowers women through its exclusive designs, Italian craftsmanship, and commitment to sustainability and social responsibility. It wants to be seen as a brand that values individuality, timeless design, and customer satisfaction, reinforcing a positive perception of elegance, confidence, and social awareness.

Copy Examples

• •"The MILAN dress: An iconic design born in 2020, embodying timeless elegance and feminine strength."
• •"Wear luxury responsibly. 10% of our profits are donated to aid organizations supporting children in war zones."
• •"Our designs are inspired by the beauty and strength of women, their femininity and dignity. Each piece is as individual as the woman who wears it."
• •"Crafted with the finest Italian fabrics by Italy's master artisans, ensuring unparalleled quality and exclusivity."
• •"Experience the freedom and security embodied in our high-quality ostrich feather accents, a symbol of empowered femininity."