Brand Tone

friendly, passionate, and caring

Brand Values

• •Love for Cats
• •Quality and Style
• •Customer Focus
• •Family-Run
• •Community/Charity

Best Practices

• •Embrace "Cat Language" Playfully: Incorporate cat-related puns and affectionate terms ("purr-fect," "whisker," "kneading") where appropriate to maintain a lighthearted and thematic connection.
• •Highlight the "Family-Run" Aspect: Subtly weave in the narrative of being a family of cat lovers to build trust and a personal connection with the audience.
• •Maintain a Caring and Supportive Voice: Especially when offering advice or customer service, ensure the tone is helpful, empathetic, and demonstrates a genuine understanding of cat owners' needs.
• •Showcase Passion: Let genuine enthusiasm for cats and the products shine through in descriptions and social media interactions. This authenticity resonates with fellow cat lovers.
• •Be Visually Consistent: While this is about copywriting, ensure the visual elements (imagery, branding) across all platforms align with the friendly, stylish, and cat-centric tone of the copy to create a cohesive brand experience.

Social Perception

largely positive

Copy Examples

• •Spoil your favourite feline (and yourself!) with purr-fectly curated gifts. At Feline Fancy, we're a family of cat lovers bringing you stylish, high-quality treasures for every whisker and whim.
• •From cosy beds that'll have them kneading with joy to unique jewellery that celebrates your feline bond – discover something special at Feline Fancy. Because they deserve the best, and so do you!
• •Nine Ragdolls rule our roost and inspire our collections! Trust our family-run emporium for expert advice and handpicked products that make life with your cat even more delightful.
• •Looking for a gift that speaks to their cat-loving heart? Our handmade jewellery, beautifully gift-boxed, is sure to make them purr with happiness. Shop Feline Fancy today!
• •Join the Feline Fancy family! Follow us on TikTok @felinefancyuk for a daily dose of feline fun, product sneak peeks, and expert tips from fellow cat enthusiasts.