Brand Tone

Caring, Reassuring, Practical, Solution-Oriented, Friendly, Approachable, Slightly Aspirational/Empowering

Brand Values

• •Convenience
• •Quality and Durability
• •Safety and Comfort for Baby
• •Style and Practicality
• •Parental Empowerment

Best Practices

• •Incorporate Storytelling: Share relatable scenarios or use the "About Us" narrative of enabling adventures to connect with customers on an emotional level.
• •Highlight Customer Testimonials: Emphasize positive customer feedback to build trust and credibility.
• •Use Action-Oriented Language: Encourage parents to embrace travel and adventure with their children.
• •Focus on Problem-Solving: Clearly communicate how products alleviate common pain points for traveling parents.
• •Maintain Consistency: Ensure all copy reflects the caring, practical, and friendly tone across all platforms.

Social Perception

Positive perception of quality, design, and utility, with customers using words like 'love it,' 'perfect,' 'super,' and 'highly recommend.' Trustworthy due to secure payments, free shipping, and customer testimonials.

Copy Examples

• •"Make traveling with your little one easier."
• •"Keep your little one's safe."
• •"Shop with Confidence – 100% Secure Payments!"
• •"Enjoy FREE UK Shipping on All Orders!"
• •"Parenthood shouldn't mean putting life's adventures on hold."