Brand Tone

Nurturing and Gentle, Trustworthy and Reassuring, Modern and Stylish, Community-Focused and Friendly

Brand Values

• •Safety and Quality
• •Sustainability and Eco-Consciousness
• •Community and Connection
• •Inclusivity
• •Style and Aesthetics

Best Practices

• •Create a Tone of Voice Guide: Document the core attributes (Nurturing, Trustworthy, Modern, Community-Focused) with examples of "use this word, not that word" (e.g., use "little one" instead of "infant"; "essentials" instead of "products").
• •Embrace Empathetic Language: Always write from the perspective of a caring, fellow parent. Use "we understand," "we know that," and other phrases that build a connection and show empathy for the challenges and joys of parenting.
• •Prioritize "Safe & Gentle" in Messaging: Consistently highlight the non-toxic, eco-friendly, and high-quality nature of the materials. This reassures customers and reinforces the brand's core value of safety.
• •Maintain Visual and Textual Harmony: Ensure the soft, gentle, and modern aesthetic of the visuals is matched by the copy. The words should feel as calm and clean as the images look. Avoid loud, aggressive, or overly sales-y language.
• •Foster Community in Every Post: Encourage interaction by asking questions, inviting parents to share their stories, and featuring user-generated content. Use inclusive language like "our community," "the Boho Bebe family," and "fellow parents" to reinforce the brand's value of connection.

Social Perception

A Premium, Trustworthy Brand; Community-Oriented; Aspirational but Accessible; Potentially Confused with Other Brands

Copy Examples

• •Mealtime, but make it calm. ✨ Our silicone dishware is designed for tiny hands and thoughtful homes. Non-toxic, easy to clean, and oh-so-gentle, because we believe every little moment should be safe, simple, and beautiful. #BohoBebe #MindfulMealtimes
• •You're not just buying a product; you're joining a community of parents who believe in quality, safety, and a touch of everyday beauty. Thank you for sharing your precious moments with us! Tag a fellow parent who would love our tender, timeless essentials. #ParentingCommunity #BohoBoutiqueBebe
• •Creating a Tender Universe. For you and your little one. Discover our collection of safe, sustainable, and beautifully designed essentials.
• •It’s a helping hand when you need it most. It’s a moment of peace. It’s a small, stylish piece of security in your busy day. Our accessories are thoughtfully designed with your parenting journey in mind, blending safety, function, and a gentle boho charm. Explore our new arrivals, made with love.
• •Safe, stylish, and parent-approved. ✨ Our essentials make life a little easier. #BabyEssentials #BohoChic #ToddlerLife #BabyMonsterBling