Brand Tone

Reassuring, Innovative, and Caring

Brand Values

• •Health and Nutrition
• •Innovation
• •Safety and Quality
• •Parental Support
• •Environmental Responsibility

Best Practices

• •Lead with Empathy: Always start from a place of understanding the challenges and joys of parenthood. Use phrases like "We know that...", "For your peace of mind...", and "To make life a little easier...".
• •Unify the "Why": Although the products are different, the underlying mission is the same: using innovation to care for babies and support parents. Bridge the two product lines by consistently messaging this core purpose.
• •Highlight "Innovative by Nature": Combine the brand's two key strengths. Use this phrase or similar concepts to connect the natural, organic quality of the food with the smart technology of the rocker.
• •Always Reassure with Proof: Back up claims with tangible facts. Regularly mention "Made in France," "Certified Organic," "Patented Technology," and "Developed with Experts" to reinforce trust and quality.
• •Maintain a Supportive, Not Preachy, Voice: Frame all content as helpful advice or a shared journey. Ask questions in social media posts to engage the community and position the brand as a listener and a partner, not just an expert.

Social Perception

BABY'M is perceived as a high-quality, trustworthy, but premium-priced brand, especially in the niche market of organic, plant-based baby food. Customers who need allergen-free options view it as a lifesaver and are loyal despite the cost. The brand is seen as an expert in bio-vegetable nutrition for infants. However, the perception is somewhat fragmented due to the two disparate product lines. The "BABY'M" name is associated with both specialized infant formula and a tech gadget for strollers, which may cause some brand confusion for new customers. The reported issue with customer service could be a point of concern if it represents a wider problem.

Copy Examples

• •A happy tummy means a happy baby. Our organic rice and millet cereals are crafted in France, free from gluten, dairy, and soy. Because every baby deserves a gentle, nutritious start to their day. #BabyM #OrganicBaby #PlantBased
• •You deserve a moment for yourself. The BABY'M rocker takes over, mimicking your gentle rocking to keep your baby soothed and sleeping. Innovation that cares for your baby, and for you. ✨ #BabyInnovation #ParentingHack #HandsFree
• •Nourishing the next generation, naturally. BABY'M combines French expertise with nature's best ingredients to support your baby's healthy development. Trust in every spoonful.
• •Navigating your baby's sleep patterns? You're not alone. Our latest blog post offers caring advice and practical tips to help you and your little one get the rest you need. Read now and sleep easier tonight. [Link to blog]
• •Developed with nutrition experts, our award-winning organic rice-based formula provides complete, gentle nutrition. We’ve carefully selected each ingredient to support even the most sensitive infants, so you can have peace of mind with every bottle. #MadeInFrance #BabyNutrition