Brand Tone

Empathetic, Supportive, Conscious, Responsible, Warm, Community-Oriented, Authentic, Passionate, Reassuring, Trustworthy

Brand Values

• •Sustainability
• •Solidarity & Women Empowerment
• •Quality & Uniqueness
• •Community
• •Resilience & Hope
• •Conscious Consumption

Best Practices

• •Continuously weave the brand's origin story, the mission of supporting women, and the commitment to sustainability into product descriptions, social media content, and email marketing.
• •Highlight the 'why' behind products; explain why it's made the way it is (e.g., handmade for quality and to support artisans).
• •Encourage user-generated content by highlighting the 'Mamme Babylissime Testimonial Community'.
• •Showcase collaborations with Italian hospitals to demonstrate commitment to solidarity.
• •Emphasize the natural, multi-use nature of the products and their uniqueness in contrast to mass-produced alternatives.

Social Perception

Positive, Appreciative, Ethically Minded, Trustworthy, Niche, Artisanal, Community-Focused

Copy Examples

• •From a single mother's dream during challenging times to a community of care.
• •Because every purchase supports her independence.
• •Plus, a little thank you treat awaits when you share!
• •Discover our natural and multi-use baby essentials, crafted with love by women artisans.
• •Join the Mamme Babylissime community and share your stories for a chance to be featured!