Brand Tone

Personal, Artistic, and Confident

Brand Values

• •Originality
• •Authenticity
• •Creativity
• •Craftsmanship

Best Practices

• •Lead with the Artist: Always reinforce the connection to "Baby Face Jake." Use phrases like "From Jake's studio," "Another Babyface original," or "The artist's latest creation" to maintain the personal, artistic feel.
• •Use Confident & Direct Language: Avoid generic marketing phrases. Be bold and straightforward. Instead of "You'll love our new collection," use "The new collection is here. See if it's for you."
• •Highlight "Original" and "Handmade": Consistently repeat these keywords in product descriptions, social media bios, and site copy to reinforce the core values of originality and craftsmanship.
• •Keep it Minimalist: Let the product and art speak for themselves. The copy should be clean, concise, and impactful, mirroring the website's aesthetic. Avoid long, flowery descriptions.
• •Embrace the Niche: Don't try to appeal to everyone. The copy should reflect a brand that is comfortable in its unique identity. This creates a stronger connection with a core audience that appreciates authenticity and art-driven fashion.

Social Perception

Given the limited public feedback, the social perception of Babyface Originals is largely neutral and undefined. The brand primarily exists within its own ecosystem (the website). Without a strong social media presence or significant customer reviews, the public perception is shaped entirely by the potential customer's direct interaction with the babyfacejake.com site. The brand is perceived as a niche, artist-led project rather than a mainstream apparel company.

Copy Examples

• •Not just a jacket. It's a statement. Each piece is handmade in Philadelphia, straight from the sketchbook to your back. Wearable art for the original in you. Limited run.
• •Babyface Originals. Beyond the trend. We create what we want. You wear what you love.
• •Established in 2020, Babyface Originals isn't a committee. It's the unfiltered, creative output of artist Baby Face Jake. Every stitch, design, and idea comes from a singular vision: to make authentic streetwear that stands out.
• •New Originals Have Landed. Don't Miss Out.
• •Fresh from the mind. The new [Product Name] tee is now live. Designed and crafted for individuals, not the masses. Link in bio to claim yours.