Brand Tone

Personal, Caring, and Artisanal.

Brand Values

• •Uniqueness
• •Craftsmanship & Quality
• •Natural & Sustainable
• •Inspiration and Coziness

Best Practices

• •Always Tell the Story: Weave the founder's personal journey and the "why" behind the brand into your communication. Phrases like "As a mom, I wanted..." or "I started this brand because..." reinforce authenticity and create a strong personal connection.
• •Use Sensory and Emotive Language: Instead of just listing features, describe the feeling. Use words like soft, cozy, warm, natural, simple, gentle, love, care, treasure, and magic to maintain the caring and artisanal tone.
• •Emphasize "Handmade" and "Curated": These keywords are central to the brand's value proposition. Consistently use them to differentiate from larger retailers and to manage expectations about the unique, crafted nature of the products.
• •Maintain a Consistent Visual Aesthetic: The tone of voice is inextricably linked to the visual brand. Ensure all photography—on the website, social media, and in ads—adheres to the soft, warm, natural, and slightly rustic "boho" style. This visual consistency reinforces the written tone.
• •Engage with a Personal Touch: When responding to comments or questions on social media or via email, maintain the personal, one-to-one voice of the founder. Sign off with a name, use a warm and friendly tone, and treat every interaction as a conversation rather than a transaction.

Social Perception

Curated and Aesthetically Focused.

Copy Examples

• •From our hands to yours. ✨ Each of our new Luna Rattles is handcrafted here in Oslo, inspired by the quiet wonder of a sleeping baby. Made from natural, untreated wood, it's more than a toy—it's a piece of our heart, made safely for your little one to explore. Discover the simple joy of handmade. #BabyBoutique #HandmadeWithLove #NaturalToys #ScandinavianNursery
• •Curated for the littlest dreamers. Discover unique, handmade treasures and natural essentials, crafted with love and a touch of boho charm.
• •Hi [Customer Name], I remember searching for the perfect, simple pieces for my own daughter's nursery and coming up empty. That's why I'm so excited to share our latest collection with you. From hand-embroidered linen bonnets to the softest muslin swaddles, these are the treasures I've gathered and created, hoping they'll bring a little bit of cozy magic to your home. Each one is a story of care and detail. Hope you love them, [Founder's Name].
• •Natural, Beautiful, Unique. Just like your baby. Searching for baby essentials that are as special as your little one? At Baby Boutique, we create and curate boho-inspired, handmade products with a focus on safe, natural materials. Skip the plastic and the mass-produced—find a treasure that's made with love. Shop our collection.
• •Bring a touch of natural warmth to their little space. This beautiful rattan clothes hanger isn't just for keeping that special outfit ready; it's a piece of decor in itself. Inspired by bohemian simplicity and a love for sustainable materials, each hanger is a small work of art, perfect for creating a calm and cozy nursery corner.