Brand Tone

friendly, supportive, and informative

Brand Values

• •Quality
• •Sustainability
• •Affordability
• •Positive Relationships & Community
• •Ethical Production

Best Practices

• •Be a Supportive Friend: Write as if you're talking to a friend who is also a parent. Use empathetic and encouraging language. Acknowledge the realities of parenting and position your products as a simple, effective solution.
• •Highlight the "Why": Always connect product features back to the core brand values. Don't just say "absorbent bamboo inserts"; say "our incredibly soft and absorbent bamboo inserts keep your baby comfortable and dry, while being kind to our planet."
• •Champion the Community: Regularly feature user-generated content, testimonials, and stories. Use inclusive language like "our Baby Bare family" or "join the movement" to foster a sense of belonging.
• •Educate and Empower: Create content that provides genuine value beyond just selling. Offer tips on washing, fitting, and making the switch to cloth nappies. This builds trust and positions the brand as an expert resource.
• •Tell Your Story Authentically: Don't shy away from sharing the brand's personal journey and mission. This humanizes the brand and creates a stronger emotional connection with customers who are often making purchasing decisions based on values.

Social Perception

Baby Bare is widely perceived as a trusted and beloved Australian brand within the cloth nappy community. Customers appreciate the "wearable art" aspect of the unique, limited-edition prints designed by local artists. The brand's personal story, including the founder's journey and their advocacy for Melanoma awareness, adds a layer of authenticity and resonates deeply with their audience. They are seen as reliable, with effective and durable products that offer great value for money.

Copy Examples

• •Headline: Ditch the Disposables, Not Your Style. Body: Our award-winning cloth nappies feature stunning, artist-designed prints that are as unique as your little one. Made with super-soft, absorbent bamboo, they’re gentle on baby’s skin and the planet. Good for your baby, your wallet, and your world.
• •Headline: The Trim Fit That Stays Dry. Body: Leaks? We don’t know them. Our Bare Cub AI2 nappies are designed for a snug, comfortable fit that moves with your baby. With highly absorbent bamboo inserts, you get peace of mind without the bulk. Less washing, more cuddles!
• •Headline: Join the Baby Bare Family. Body: We’re more than just a nappy brand; we’re a community of parents making a difference, one fluffy bum at a time. Founded by a mum, for mums, we get it. Find tips, support, and your new favourite nappy right here.
• •Headline: Quality That Lasts from One Bum to the Next. Body: Built for longevity, our nappies are made from premium fabrics that resist shrinking and pilling. With a 6-month warranty and lifetime support, you're not just buying a nappy; you're making a smart, sustainable investment for your growing family.
• •Headline: Art You Can Wear. (And Wash!) Body: Why settle for boring? Our exclusive, limited-edition prints turn a daily essential into a piece of wearable art. Each design is hand-painted by a local artist, bringing a splash of joy to every nappy change.