Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Informative and Helpful, Value-Oriented and Deal-Focused, Informal and Direct

Brand Values

• •Customer Connection/Community
• •Providing Variety and Selection
• •Offering Value/Good Deals
• •Sharing Knowledge and Inspiring Creativity
• •Enthusiasm for Beading

Best Practices

• •Embrace a Conversational Style: Write like you're talking to a friend or a fellow beading enthusiast. Use contractions, approachable language, and don't be afraid to show personality.
• •Highlight Value and Exclusivity: Consistently feature deals, special offers ("BabS Private Stash"), and new arrivals to reinforce the "deals" aspect of the brand.
• •Be Genuinely Enthusiastic: Let passion for the products and the craft shine through in your descriptions and announcements. Use exclamation points where appropriate to convey excitement.
• •Educate and Inspire: Share tips, brief explanations about materials or techniques, and showcase how products can be used. This reinforces the helpful and informative aspect of the brand.
• •Maintain a Personal Touch: Continue using a direct address (e.g., "you," "your"), and when appropriate, refer to "BabS" or "Curry" (if he remains the face of the brand) to maintain the familiar, family-like feel that customers appreciate.

Social Perception

Positive Local Reputation, Seen as a Resource, Associated with Good Deals, Appears to be a long-standing business

Copy Examples

• •Your next sparkle is HERE! ✨ Dive into Babs' latest arrivals – dazzling gemstones, unique findings, and deals so good you'll want to tell everyone! What will you create today? #BabsBeadDeals #BeadHappy #JewelryMaking
• •Hey beaders! 👋 Check out these stunning Ethiopian Opal slices! Curry just unboxed them, and the fire is unreal – reds, blues, greens, you name it! Perfect for that statement piece you've been dreaming of. We've got limited strands, so grab yours before they're gone! Questions? Just ask, we're always here to help you shine!
• •🔥 Hot Deals from Babs! Your Next Favorite Beads Inside...
• •More than just a bead store, Babs Bead Warehouse is a community for creators! We're passionate about bringing you an amazing selection, fantastic deals, and all the inspiration you need for your next jewelry masterpiece. Just like shopping with family, we're here to help you find exactly what you need (and maybe a few treasures you didn't know you were looking for!).
• •Hey everybody, Curry here from Babs Bead Warehouse! And you KNOW what time it is – it's deal time! / Or / We just got a HUGE box of goodies in, and I can't WAIT to show you what's inside. Let's get this open!