Brand Tone

passionate, artisanal, and community-focused

Brand Values

• •Quality Ingredients
• •Artisanal Craftsmanship
• •Local Community & Sourcing
• •Seasonality
• •Customer Experience & Joy
• •Sustainability & Ethical Practices
• •Passion & Dedication

Best Practices

• •Lead with Passion & Enthusiasm: Always convey a genuine love for gelato, quality ingredients, and the craft. Use vibrant and sensory language that evokes taste, texture, and enjoyment.
• •Emphasize "Real" and "Local": Consistently highlight the use of fresh, seasonal, and locally sourced (where possible) ingredients, and the "from scratch" artisanal process. This reinforces authenticity and quality.
• •Tell the Story: Weave in elements of the Baboo story – Annie's training, the family's Dorset smallholding, the commitment to quality. This adds a personal and relatable touch.
• •Be Warm & Welcoming: Maintain a friendly, approachable, and community-focused voice. Engage with customers online in a positive and helpful manner.
• •Stay True to "Affordable Luxury": While highlighting premium ingredients and artisanal methods, ensure the tone remains accessible and joyful, positioning Baboo Gelato as a delightful treat that elevates everyday moments.

Social Perception

very positively by customers and the public.

Copy Examples

• •Savour the taste of Dorset sunshine! ☀️ Our [Seasonal Fruit] Gelato is churned with fresh, locally picked fruit and creamy organic milk. Pure, handcrafted happiness in every scoop. #BabooGelato #DorsetMade #SeasonalGoodness
• •From Annie's passion to your cone. ✨ We believe in real ingredients, traditional Italian methods, and the simple joy of exceptionally good gelato. Discover the Baboo difference today. #ArtisanGelato #RealFlavour #CraftedWithCare
• •Why does our [Specific Flavour, e.g., Hazelnut] Gelato taste so incredible? Because we source our hazelnuts direct from family farms in Piedmont, Italy, and lovingly blend them with the richest local organic milk. It's a journey of flavour in every spoonful. #BabooValues #QualityIngredients #FromItalyToDorset
• •Life's too short for ordinary ice cream. 😉 Treat yourself to a scoop (or two!) of Baboo Gelato. Handmade in Dorset, with a whole lotta love and the freshest seasonal ingredients. Find your happy place at our kiosks! #GelatoJoy #SweetTreats #VisitDorset
• •Meet the hands behind your happiness! Our dedicated team, inspired by Annie's passion, crafts every batch of Baboo Gelato from scratch. We're obsessed with flavour so you don't have to be (though we bet you will be after one taste!). #TeamBaboo #PassionForGelato #BehindTheScoop