Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Premium & Crafted, Story-driven & Connecting, Innovative & Modern

Brand Values

• •Quality & Craftsmanship
• •Connection & Shared Moments
• •Authenticity & Heritage
• •Accessibility & Enjoyment
• •Innovation

Best Practices

• •Embrace the "Bab & Louie" Story: Consistently weave in the narrative of connection, love, and shared experiences. Use "Louie" to refer to loved ones or cherished moments.
• •Use "Homely" Yet Premium Language: Address the audience in a friendly, inclusive way (e.g., "Homies") while still highlighting the premium quality, natural ingredients, and craft nature of the products.
• •Focus on the "Why" - Adding Soul: Go beyond just describing the product; emphasize how Bab Louie & Co. enhances the experience, "adds soul to spirits," and helps create enjoyable moments.
• •Highlight Indian Heritage with Pride: When relevant, talk about the unique Indian botanicals and the brand's role in preserving and showcasing this heritage.
• •Be Enthusiastic and Inspiring: Maintain a passionate tone that encourages customers to explore mixology, try new recipes, and enjoy the process of creating and sharing drinks.

Social Perception

Positive Reputation for Flavor and Quality, Valued for Non-Alcoholic Options, Seen as a Premium, Artisanal Brand, Good for Gifting, Emerging Leader, Customer Service

Copy Examples

• •Hey Homies! 👋 Ready to elevate your weekend? Our Aromatic Spiced Bitters are here to add a little magic (and a lot of soul!) to your favorite cocktails. What are you mixing up? Share your creations below! #BabLouieAndCo #AddSoulToYourSpirits #HomeBartender #CocktailMagic
• •Inspired by a love story and a passion for the perfect drink, our Cherry Bitters are handcrafted with 15 exotic botanicals. Each dash is a promise of rich flavor, designed to bring you and your 'Louie' closer, one delightful sip at a time. Discover the heart of craft cocktails. #IndiasFirstCraftBitters #SharedMoments
• •Tired of the same old drinks? Bab Louie & Co. makes crafting bar-quality cocktails at home a breeze! Our natural mixers and non-alcoholic bitters are packed with flavor, not fuss. Click to explore recipes and find your new signature drink! #CocktailsMadeEasy #BabLouie
• •At Bab Louie & Co., we believe every drink tells a story. This month, we're celebrating the rich heritage of Indian spices with our latest bitters blend. It's more than a flavor; it's an experience. Find your 'Louie' and craft a new memory. P.S. Check out our blog for a new recipe featuring this star! #CraftedWithLove #CocktailInnovation
• •Bab Louie & Co.: Your Spirit's Soulmate. Handcrafted Bitters for Unforgettable Moments.