Brand Tone

Trustworthy, reassuring, modern, and customer-centric. The tone should convey a sense of quality, safety, affordability, and personalization.

Brand Values

• •Quality and Safety
• •Customer-Centricity
• •Affordability and Accessibility
• •Joy and Development
• •Personalization

Best Practices

• •Use a warm and friendly tone to connect with parents.
• •Highlight the safety and quality of the products.
• •Emphasize the affordability and accessibility of the products.
• •Showcase the personalization options available.
• •Maintain a customer-centric approach in all communications.

Social Perception

Babees.ae aims to be perceived as a reliable and affordable online store for high-quality baby products, focusing on safety, personalization, and customer satisfaction, mainly for customers in the UAE.

Copy Examples

• •"At Babees, we believe shopping for your little one should be a joy, not a luxury. That's why we offer high-quality, safe baby products at prices that won't break the bank."
• •"Personalize your baby's style with our adorable custom pacifier clips and clothing sets. Made with love and the highest safety standards."
• •"Shop our wide selection of FRIGG and Bibs pacifiers – trusted brands for your precious baby."
• •"We thoroughly check the quality of our goods, working only with reliable manufacturers & suppliers so that you only receive the best quality product."
• •"Ramadan Mubarak! Sign up for our newsletter and enjoy 10% off your first order of essential baby products."