Brand Tone

youthful, trendy, stylish, and approachable

Brand Values

• •Individuality and Style: Encouraging girls to express their unique sense of style.
• •Quality and Comfort: Using soft, high-quality, and durable fabrics designed for comfort.
• •Versatility: Creating pieces that can be worn in multiple ways and for various occasions.
• •Unique Design: Offering styles not typically found on the high street.
• •Made in London: Highlighting local design and manufacturing.
• •Sustainability (mentioned by customers/review sites): While not heavily promoted on the "About Us" page, some customers perceive a commitment to sustainability and ethical practices. The "Pre-Loved" section also points towards an awareness of circular fashion.
• •Customer Satisfaction: Indicated by their return policy and responsiveness on social media.

Best Practices

• •Know Your Audience: Understand the language, aspirations, and platforms your target demographic (young, stylish individuals) uses.
• •Emphasize Individuality and Self-Expression: Use empowering language that encourages customers to showcase their personal style.
• •Highlight Quality and Comfort: Consistently mention the soft, high-quality fabrics and comfortable design of the clothing.
• •Maintain a Youthful and Trendy Voice: Use current slang (appropriately), emojis, and an enthusiastic tone, especially on social media platforms like TikTok and Instagram.
• •Showcase Versatility and Uniqueness: Regularly point out how the pieces can be styled for different occasions and highlight what makes them stand out from mainstream fashion.

Social Perception

trendy and desirable brand, particularly for its stylish and comfortable joggers and clothing for girls. The features in major fashion magazines have likely enhanced this perception. The brand seems to resonate well with a younger, fashion-conscious demographic, including Gen-Z. Positive comments often focus on the unique designs, comfort, and quality of the clothing.

Copy Examples

• •Unleash your style. ✨ Our new collection is here to make heads turn. Designed in London, made for you. #BabbleAndGoose #Individuality
• •Comfort that moves with you. From lounging to an evening out, our super-soft joggers are your new go-to. #LuxuryComfort #MadeInLondon
• •Dare to be different? 🔥 Shop unique styles you won't find anywhere else. Express yourself with Babble & Goose. #UniqueStyle #FashionForward
• •Day to night, effortlessly chic. Our versatile pieces are designed for your busy life and your unique style. #VersatileFashion #BabbleAndGoose
• •Feel the difference of London-designed luxury. Soft fabrics, unique details, and a style that's all your own. #DesignerWear #StyleStatement