Brand Tone

Approachable and Friendly, Motivational and Supportive, Professional and Trustworthy, Practical and Direct, Engaging and Optimistic

Brand Values

• •Effectiveness: Helping users genuinely learn to speak a new language and have real conversations.
• •User-Centricity & Simplicity: Providing an easy-to-use, intuitive platform tailored to learners' needs and busy schedules.
• •Practical Application: Focusing on teaching language for real-world situations rather than just theoretical knowledge.
• •Empowerment through Language: Believing in the transformational power of language to create mutual understanding and connect people.
• •Accessibility: Striving to make language learning available to a broad audience.
• •Cultural Connection: Enabling learners to engage with different cultures through language.
• •Quality Content: Courses are designed by language experts and tailored for each language combination.

Best Practices

• •Stay Learner-Focused: Always write from the perspective of how Babbel empowers and supports the learner. Use 'you' and 'your' to speak directly to their aspirations and needs (e.g., 'You can learn a language...' 'Your journey to fluency...')
• •Emphasize Real-World Application: Highlight the practical benefits of learning a language, focusing on conversation and connection rather than just academic achievement (e.g., 'Order coffee in Paris,' 'Chat with locals in Rome').
• •Maintain an Encouraging and Optimistic Voice: Language learning can be challenging, so copy should be positive, uplifting, and reassuring. Celebrate small victories and the joy of discovery.
• •Be Clear, Concise, and Approachable: Avoid jargon or overly complex language. Make the benefits and the process sound straightforward and achievable, reflecting the app's user-friendliness.
• •Balance Professionalism with Friendliness: While the tone is welcoming, ensure the copy also conveys the expertise and quality behind Babbel's courses. Mentioning expert design or proven methods can build trust.

Social Perception

Effective Learning Tool, User-Friendly, Good for Beginners and Intermediate Learners, Structured Learning, Value for Money, Real-World Application

Copy Examples

• •Headline: Give the Gift of a New World. Body: Open doors to new cultures, friendships, and opportunities. Gift a Babbel language course today and watch their world expand. Perfect for the adventurer, the dreamer, the lifelong learner in your life.
• •Headline: Speak Their Language, Literally. Body: This year, give more than just an object. Give understanding. With a Babbel gift subscription, they'll be having real conversations in a new language faster than you can say '¡Hola!'
• •Headline: The Most Thoughtful Gift? A New Skill. Body: Flowers wilt, chocolates disappear, but language lasts a lifetime. Choose a Babbel gift plan – from a few months to a lifetime of learning – and give a journey of discovery.
• •Headline: Unforgettable Trips Start with 'Hello.' Body: Help them make their next adventure truly immersive. A Babbel language gift makes travel richer, connecting them with locals and creating memories that last. Gift practical language skills for real-world conversations.
• •Headline: Unlock Their Potential. One Lesson at a Time. Body: Whether it's for career, travel, or pure joy, learning a language is a powerful gift. Babbel's expert-designed courses make it fun and easy. Choose their adventure at babbel.gifts.