Brand Tone

Accessible, Scientific, and Caring

Brand Values

• •Commitment to Natural Ingredients
• •Ethical Practices (Cruelty-Free & Vegan)
• •Accessibility and Inclusivity
• •Innovation and Efficacy
• •Sustainability

Best Practices

• •Lead with the Benefit, Support with Science: Start with a relatable, benefit-driven headline (e.g., 'Softer, brighter skin'). Then, briefly explain the key ingredient responsible for that benefit (e.g., 'powered by Vitamin C'). This balances accessibility with scientific credibility.
• •Always Mention Ethical Commitments: Every piece of copy, where space permits, should reinforce the core values. A simple footer or concluding sentence like '100% Vegan & Cruelty-Free' is powerful and builds brand trust.
• •Use "You" and "Your": Address the customer directly. Phrasing like 'Your skin's daily defense' or 'Give your skin a boost' makes the message personal and caring, avoiding a cold, overly clinical tone.
• •Maintain a Positive and Empowering Voice: Frame skincare as a form of self-care and well-being, not just a solution to 'problems.' Use positive and encouraging language like 'enhance your natural glow' or 'feel confident in your skin.'
• •Create a Keyword Glossary: Develop a list of on-brand words (e.g., 'natural,' 'effective,' 'conscious,' 'fresh,' 'hydrate,' 'soothe,' 'protect') and off-brand words (e.g., 'miracle,' 'instant fix,' 'flawless,' 'perfect'). This ensures all team members and agencies use a consistent vocabulary.

Social Perception

Customers perceive Babaria as offering high value for money with effective and gentle formulas, especially trusted for its core ingredients like Aloe Vera.

Copy Examples

• •Thirsty skin? Give it a drink. Our new Hyaluronic Acid Serum is packed with the power to hold 1,000 times its weight in water. This isn't magic, it's science for your skin. Get deep, lasting hydration that plumps fine lines and leaves you glowing. Dermatologically tested and, as always, 100% vegan and cruelty-free.
• •A little too much sun? We've got you. Soothe, cool, and repair your skin with the natural power of our 100% pure Aloe Vera. Our after-sun gel provides immediate relief and helps prevent peeling, keeping your skin hydrated and happy. Because we care for your skin and our oceans, it's the perfect, coral-friendly choice for your beach bag.
• •The future of your skin is firm. Experience the gold standard in anti-aging, consciously made. Our plant-based Retinol cream works to accelerate skin renewal, visibly reducing wrinkles and firming your skin's appearance. We've combined this powerful active with Hyaluronic Acid to ensure your skin stays hydrated and calm. Effective, ethical, and designed for you.
• •Quality skincare shouldn't be a secret. We believe everyone deserves to feel good in their skin. That’s why we create high-quality, natural-origin cosmetics that are effective, affordable, and always kind to animals. That's the Babaria effect.
• •Your daily defense against the sun. Don't leave home without it! Our SPF 50+ facial sunscreen offers broad-spectrum protection against UVA, UVB, and even blue light from your screens. The lightweight, non-greasy formula absorbs quickly, making it perfect under makeup. Protect your skin today to keep it healthy for tomorrow.